Social Media B2B

Generating and Tracking B2B Leads with Social Media

Kipp Bodnar of Hubspot and Kyle Flaherty of Breaking Point presented their thoughts on the power of social media to drive leads for B2B companies. The main takeaways from this session were that you need to create systems to track your leads all the way through your system, and you need to think of yourself [...]

SXSW: Tracking B2B ROI with Kyle Flaherty

At the SXSW Interactive Conference, I caught up with Kyle Flaherty of B2B cyber security company, BreakingPoint, and talked with him about tracking everything you do in social media so you can measure it’s impact on sales. Kyle has been measuring social media and tracking ROI at Breaking Point for two and a half years [...]

Video: Social Media B2B Panel at Blog World Expo

Social media in the B2B space is becoming a much talked about topic in marketing, pr and communications circles. There was track on B2B at last week’s Blog World Expo in Las Vegas. Kipp Bodnar moderated a Social Media B2B panel featuring the following social media practitioners: David Thomas, Social Media Manager at SAS Kyle Flaherty, Director [...]

Social Media B2B Panel At Blog World Expo!

Blog World Expo is one of the best social media conferences every year. It is an event that brings the industry’s best and brightest together in Las Vegas to learn from each other. Here is how the conference describes its self: “The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention [...]