Social Media B2B

Thoughts about Google Plus to Inspire B2B Adoption

As a preview to its launch of Google Plus last week, Google launched the +1 button last month. In my post at the time, I wrote that one of the biggest problems for the use of the recommendation button for B2B companies was its reliance on people’s Google network, not their professional network. This network [...]

Win a FREE copy of The Now Revolution

Jay Baer and Amber Naslund wrote a book called The Now Revolution about the seven shifts that will make your company faster, smarter, and more social. Thanks to Jay and Amber for giving me a copy of the book to give away to one of our readers. Watch this short video to find out how [...]

Continue Learning with these B2B Social Media Posts

As I gather a handful of relevant B2B social media posts that have either bubbled up through Twitter or from my RSS reader, sometimes I start with a theme and other times one emerges. It certainly makes things more interesting. Today, two themes emerged. The first is the continuing importance of education in the B2B [...]

B2B Social Media and the Business Revolution

Jay Baer, social media strategy consultant and co-author with Amber Naslund of the Now Revolution, spoke yesterday at Blogworld in Las Vegas. I had a chance to chat with him about the changes he sees in businesses that allow them to take advantage of the real time web. Social media success is more about customer loyalty [...]