With the announcement of Apple’s new tablet device mobile applications are now going to take an even greater spotlight. Mobile application stores from Apple, Google, and RIM have led to the development and deployment of mobile applications on a large scale. What does this maturing mobile application market mean for B2B companies and marketers? [...]
Wednesday, January 27, 2010
Before you come through the computer and smack me, yes, I am adding to the endless amount of blog posts all dedicated to Apple’s newly released iPad. With this tablet device Apple is trying to create a new category of portable computing device. How will this device impact your planning as a B2B marketer? Initially [...]
Tuesday, December 29, 2009
LinkedIn is still the most popular social network that is solely focused on business use. It is widely used by professionals in B2B industries to hire employees, find vendors and generate leads. One of my biggest complaints this past year was how terrible the LinkedIn iPhone app was to use. I spend much of my [...]
Wednesday, December 9, 2009
A lot of talk is happening around the importance of mobile in the future of B2B sales and marketing. The future is great of course, but today I wanted to share some mobile applications that are available today. We all know that it is critical that B2B sales teams have the tools and information they [...]
Tuesday, November 24, 2009
Recently Gartner, the respected analyst organization, released their predictions about Mobile Consumer Applications In 2012. While I agree with most of Gartner’s consumer predictions, I wanted to talk about the impact of mobile on B2B organizations in the next year. Planning for 2012 is great, but it is important to understand what is actionable this [...]
Monday, November 9, 2009
Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing. Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and [...]
Tuesday, October 6, 2009
Yesterday we joked that there is not an iphone app to help with influencer marketing in the B2B space, so that got us thinking about what iphone applications there are for B2B. While the Blackberry is still the smart phone of choice in larger organizations, the iphone is making inroads into corporate America. The number [...]
Friday, August 28, 2009
While we still owe our readers a Facebook Fan Pages primer for B2B, I will assume that you have already set up a Fan Page for your company and you are interacting with your fans. Or you are at least planning on doing so. Facebook’s new iphone app was just released in the iphone store [...]
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Friday, January 29, 2010
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