Social Media B2B

Video: Inside B2B Social Media with Intel

Here’s a short interview with Bryan Rhoads, Senior Digital Strategist for Intel, where he discusses how Intel uses social media in its B2B marketing. This video interview was shot during Social Fresh Portland. Intel started social media in the B2B space. They transitioned their approach through the following phases of digital adoption: grassroots, pilots, operational and [...]

All B2B Companies Need Social Media Policies

With social media policies in the mainstream news from both the Washington Post and the NBA, this is a good time to look at social media policies as they relate to B2B companies and their communications efforts. This post is filled with examples from large companies that sell products and services to other companies. These [...]