Last week Twitter launched their new interface, which included brand pages with some added features. A limited numbers of partners had access to these brand pages, including B2B companies Dell, General Electric and Intel. One of the interesting features is the ability for companies to pin a tweet to the top of their stream, so [...]
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. The prime one is the creation of [...]
Here’s a short interview with Bryan Rhoads, Senior Digital Strategist for Intel, where he discusses how Intel uses social media in its B2B marketing. This video interview was shot during Social Fresh Portland.
Intel started social media in the B2B space. They transitioned their approach through the following phases of digital adoption: grassroots, pilots, operational and [...]
With social media policies in the mainstream news from both the Washington Post and the NBA, this is a good time to look at social media policies as they relate to B2B companies and their communications efforts.
This post is filled with examples from large companies that sell products and services to other companies. These [...]