Social Media B2B

9 Ways to Find Your B2B Industry Influencers

Many B2B industries are small with a handful of influencers and thought leaders. It is relatively easy to discover the influencers in these types of niches, but if you are operating in a larger arena, or you want to connect with others in the larger sector from where you operate, here are some ideas for [...]

It Is About Understanding Who Influences The B2B Influencers

Social media marketing is an extremely generic term. It means many things to different people. To some it means using the social web to influence word-of-mouth positively for a product or a brand. This is not a new model for marketing. Public relations has long tried to influence traditional media to report about products and [...]