10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers

b2b-twitter-logoFor B2B marketers, Twitter can a very powerful tool to build relationships and drive traffic to your blog. But most business marketers still don’t get it.

How can you cut through the noise? How can you get your tweets seen and even clicked through on this massive site?

Influence marketing.

Influence marketing is getting your industry social influencers to share your content to their Twitter followers. 92% of us trust peer recommendations for product choices and brand preferences. Use prominent influencers in your sector to gain reach, trust, and drive traffic to your website.

Here are 10 ways to act on it:

1. Find your influencers

Do a Twitter search to find your industry leaders, and influential customers. Your customers are some of your most powerful influencers these days. They can be the most passionate about your brand, and can easily spread the word about you through Twitter. Check out popular niche hashtags to find top tweeters of your keywords. Follow them.

2. Make influencer lists

Once you’ve found your influencers on Twitter, make Lists to follow your their updates on the site. You could make a few influencer lists, such as:

  • Industry leaders
  • Influential partners
  • Influential customers

b2b-twitter-list

3. Retweet your influencers

Share your people’s tweets, when they post valuable content for your own followers. Retweet inspirational quotes and images, with links. Especially retweet content to their blog.

4. Use @mentions

@mentions get your tweets seen by your influencers. They’re the tweets that most busy tweeters check, and they’re much more effective than a Direct Message. Connect directly by showing your influencers you value their insights – ask a question in their area of expertise, or share good news about them.
b2b-twitter-connect

5. Tweet their blog articles

Show that you read your leading influencer articles – and that you appreciate their knowledge. @mention when you do, with your own positive comments, to build a more personal relationship.

6. Favorite tweets

You can also Favorite influencer tweets, to develop relationships, and show that you read what they’re tweeting. They’ll notice when you’ve engaged with a like of their content.
b2b-twitter-favorite

7. Respond to @mentions

When an influencer, customer (or anyone) mentions you on Twitter, respond. Keep the dialogue going to network with your connections.

8. Write great blog content

As a business, you need to write blog articles – and they should be good quality content. The better your content, and more relevant to your market, the more likely your blog will be tweeted by your influencers. Getting your blog tweeted by influencers drives traffic to your site.

9. Write about influencers on your blog

Give a shout-out to your influential customers and industry leaders. You could:

  • Write about customer success stories
  • Quote tips, inspirations, or product reviews of leaders
  • Crowdsource your content by asking industry leaders for their views on a subject – then compile a list of the best responses

Source your influencers in your article, by giving them links back to their site. Then tweet it to them. They’ll likely share it with their followers – with a link back to your site.

10. Network for guest blogging opportunities

Guest blogging can drive traffic to your site. Network with influential bloggers in your niche. Use Twitter to develop your relationships, and share your previous articles. Ask to submit an article for their blog. They’ll likely tweet your post to their followers – and their readers might too!

I’ve found Twitter to be an incredibly cool way to meet my industry influencers – around the world. I hope you’ll act on these tips to get your business better connected too!

Do you have any more ways that you connect with influencers on Twitter? Let me know in the comments below.

5 Awesome But Unconventional B2B Social Media Approaches

As B2B companies start planning and executing social media, many communicators look to others for examples. What are the best practices for getting started. Since we are still at the leading edge of social media in B2B, it seems that many best practices either have not yet been established or they keep changing. In an environment like this, you primarily follow the popular, or common approaches to social media.

But instead of following that path, I looked at what everyone else was doing in social media and marketing and thought about what could happen if the opposite was done

1. Don’t Set Up Social Network Profiles – One of the first steps any B2B company takes when starting in social media is to set up profiles on popular social networking site. So what if you didn’t set up all of those company profiles and instead opened access to social networks to your employees and trained them on how to best represent the company online. Instead of a dry, corporate account, you could create an empowered task-force of real people that could help solve customer questions and advocate for the organization.

2. Influencing The C List – When marketing products in social media, B2B companies take the approach of trying to influence, and sometimes even spamming, industry thought leaders. Instead, ignore the A-list thought leaders of the industry and begin developing relationships with the C-level (not executive) of up and coming thought leaders. These people will become the next group of A-listers. Instead of a mention from one current thought leader, you could have advocates across an entire group of emerging industry thought leaders

3. Ignore Google – It is easy for all of us in B2B marketing to become obsessed with Google. Traffic from both paid and organic search marketing can be an incredible source of attention and leads. If we ignore Google and take the time and money from search engine marketing, we can then use those resources to build better relationships with current customers. Google is about new customer acquisition for most business-to-business organizations. Leverage social media and content to help you better understand your current customers and up sell them, instead of constantly chasing new opportunities. Let customers become your source of leads, not Google.

4. Make Content How You Want To – The Internet is full of blogs, including this one, that will tell you the right way and the wrong way to “do” social media and create online content. I suggest that you ignore all of the people, including me, and write blog posts and send e-mails how you want to do it. The opportunity is that you may be able to stand out, but more likely your style and expertise will be more clear when it is presented in the way that you feel is best.

5. Remove Social Media From Marketing Completely
- This is the most radical suggestion on this list. What if you leave marketing the way that it is and don’t let social media live within that department. Instead you elevate social media to the level of business communications and integrate it into the executive team’s core business objectives and functions. This means social media is no longer about marketing. Instead it is about business. This type of elevated status could transform an entire organization, instead of only helping to generate leads and impressions.

I am a crazy? Would you take these unconventional approaches?