Social Media B2B

Setting Relationship Goals for B2B Social Media

While much of B2B marketing and sales is about developing relationships, many of the social media metrics tracked are number of followers, connections, comments, clicks and retweets. It may be possible to assume that you or your company are providing some value to those who start engaging, but these are not significant metrics to track. [...]

All B2B Customers Are Equal, But Some Are More Equal

It’s another Friday and I’m thinking about B2B customer service and social media again. If social media facilitates two-way communication between B2B companies and their customers, then it makes sense to use social tools and the opportunities they present to serve customers. The following articles all relate to customer service and new ways to think [...]

5 Recent Posts about Social Media and Influence

Today’s topic is influence. We have collected some recent posts on the topic including a tools roundup that goes way beyond Klout, another post in the great ongoing series of posts about influence from Valeria Maltoni (who is speaking on the topic at SXSW), data about how quality content relates to influence, steps to build [...]

Top 10 B2B Companies on Twitter

As more B2B companies start using Twitter to communicate with their customers, prospects and industries, they look for examples of companies that are already using the platform. Part of Twitter’s success has been based on its simplicity, and that has given people and companies a wide range of options how to use it. So B2B [...]