Social Media B2B

SXSW: How IBM Uses B2B Social Media

Adam Christensen is the social media manager at IBM and we spoke at the SXSW Interactive Conference in Austin TX about IBM’s implementation and uses of B2B social media. IBM focuses their social media efforts on getting their employees talking outside the firewall to surface their expertise. The idea is that the best way to [...]

9 B2B Social Media SlideShare Presentations Worth Watching

In the world of business-to-business companies presentations with slides have become a staple for internal and external meetings. Because many of us rely on slides, we often need inspiration and help putting together the perfect deck. Recently I have become a fan of SlideShare.net, a site that allows users to upload and share their slide [...]

All B2B Companies Need Social Media Policies

With social media policies in the mainstream news from both the Washington Post and the NBA, this is a good time to look at social media policies as they relate to B2B companies and their communications efforts. This post is filled with examples from large companies that sell products and services to other companies. These [...]

IBM Embraces Video to Connect With Businesses

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared examples of how IBM uses video and social media to achieve their B2B communications objectives. Video is an effective medium for creating awareness [...]