Today’s posts for B2B marketers seem to have a negative tone. I didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media. According to many statistics, there is a high [...]
Every B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content is [...]
As a follow-up to yesterday’s post about content marketing and the sales funnel, we have a short interview with Kipp Bodnar, Inbound Marketing Manager of Hubspot. Kipp talks about how Hubspot creates and shares content with customers when they are at different points in the sales funnel. And if you are paying attention, this is [...]
B2B marketers are turning to social media marketing approaches in greater numbers, but they are still looking for ways to better leverage these platforms for stronger results. Content marketing allows them to restructure and repurpose existing content, like white papers, ebooks and product videos, and present them to buyers at the right stage of the [...]
Earlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of @MarketingProfs, based on my interview with Ann Handley about her use of the account. When ranked against the other B2B [...]
Today’s post roundup is brought to you by the number 5. Each of the following posts offers 5 tips about some aspect of social media and B2B marketing, therefore giving you 25 nuggets of goodness on this Friday. Have you seen other recent posts offering advice in fives? Let us know in the comments below.
B2B Marketers are more successful in social media when their campaigns are integrated and all tactics align towards achieving the same goals. Since email marketing is a key tactic for B2B companies, here are some recent articles covering a variety of topics related to email marketing.
Send Subscribers Your Season’s Greetings with Email Marketing
from Blue Sky [...]
Search engine optimization is the process to help your B2B company get found when customers and prospects are searching for terms related to your business. Without getting into the mechanics of SEO (lots of SEO resources here), this process generally starts with keywords. Use the Google Keyword Tool to get started, as well as creating [...]
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year.
1. 15 B2B Marketing Facebook Success Stories
Twitter continues to grow and be an integral part of B2B social media plans. Yesterday I tweeted a link to a post about searching for old tweets and it really struck a chord with a lot of people. Now that Twitter does not show all tweets within their own search, marketers are looking for ways [...]