Social Media B2B

Dun & Bradstreet Uses B2B Social Media to Bring Data to Life

One of the best ways to learn about B2B social media is to hear from marketers who are learning about social media themselves. Dun & Bradstreet (D&B) is the world’s leading source of commercial information and insight on businesses, with a global commercial database that contains more than 200 million business records. The following interview [...]

SXSW: B2B Information Firm Hoover’s Uses Social Media

In our final video interview from SXSW, I spoke with Tim Walker, Social Media Manager at Hoover’s, the leading supplier of business information on companies, industries and people. This company provides data that allow a variety of people within B2B organizations do their jobs better. Their primary external social media platform is Twitter, with a [...]