It takes work to create content on a B2B blog. And once that content is posted you want your readers to get it in real-time. You can certainly do this using your social networks, either through automated tools or manually posting links. Thanks to a new protocol from Google, and easy integration with Wordpress, your [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Wednesday, February 10, 2010
Yesterday Google began rolling out their new service called Buzz which allows people to post updates and share content with their contacts from within Gmail. Kipp and I thought it would be interesting if he wrote about the positive impact and I wrote about why the impact would be limited for B2B organizations. So let’s [...]
Friday, December 18, 2009
The first thing most people do when they get to work in the morning is open up their email and sort through messages that came in overnight. There are also messages from yesterday that need to be dealt with. Next we open our Twitter client, scan through mentions, DMs, keyword searches and take a quick [...]
Tuesday, December 8, 2009
Yesterday will long be known as the day that Google forced B2B companies to tweet. The search giant made an announcement about its new real-time search feature. See the video below for a quick look at the feature that will be rolling out to all users in the next couple of days. With this announcement [...]
Wednesday, December 2, 2009
As B2B companies start planning and executing social media, many communicators look to others for examples. What are the best practices for getting started. Since we are still at the leading edge of social media in B2B, it seems that many best practices either have not yet been established or they keep changing. In an [...]
Monday, November 16, 2009
The transparency that the Internet provides can be a double-edged sword. Companies have to be mindful not to disclose too much information about product timelines and other important business planning information. The flip side of that means that many organizations are now testing business models and strategy in a public forum for anyone to observe. [...]
Tuesday, October 27, 2009
Over the past year, as we have written blog posts, attended events and talked to people about the implications of social media for B2B organizations we have continued to encounter one idea. The idea that social media isn’t right for B2B companies and some even assert that it is a complete waste of time and [...]
Wednesday, August 5, 2009
This guest post is by Amanda O’Brien, Inbound Marketing Manager at Hall Web Services, one of Maine’s largest web development firms. Many people at B2B companies have reservations about jumping into social media for their company. To some it seems like a waste of time, resources, and just downright silly. Adding a social element to your [...]
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Thursday, March 11, 2010
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