Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. In some instances that means reading and writing tweets in languages that you do not understand. There are a [...]
Thursday, June 3, 2010
Google Social Search allows you to see custom search results based on the people in your social circle. By connecting with customers, prospects and others in your industry on the social web, B2B companies can discover what topics are important to those audiences. It’s also a great way to find content from your trusted sources [...]
Thursday, May 27, 2010
For many PR and marketing professionals who engage on social media both personally and professionally on a daily basis, using sites such as Twitter, Facebook and LinkedIn, reading and writing industry blogs, and testing out the latest location-based services can be a no-brainer. However, for many B2B companies, apprehension, time, unfamiliarity and money can stall or [...]
Thursday, March 25, 2010
There has been lots of discussion around B2B social media as a means to build brand awareness. This awareness translates into leads, or sales, by keeping the company’s brand in your mind so that when you make purchase recommendations or decisions, the company comes to mind. This level of brand awareness is not built overnight. [...]
Thursday, March 11, 2010
It takes work to create content on a B2B blog. And once that content is posted you want your readers to get it in real-time. You can certainly do this using your social networks, either through automated tools or manually posting links. Thanks to a new protocol from Google, and easy integration with Wordpress, your [...]
Thursday, February 18, 2010
There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few [...]
Wednesday, February 10, 2010
Yesterday Google began rolling out their new service called Buzz which allows people to post updates and share content with their contacts from within Gmail. Kipp and I thought it would be interesting if he wrote about the positive impact and I wrote about why the impact would be limited for B2B organizations. So let’s [...]
Friday, December 18, 2009
The first thing most people do when they get to work in the morning is open up their email and sort through messages that came in overnight. There are also messages from yesterday that need to be dealt with. Next we open our Twitter client, scan through mentions, DMs, keyword searches and take a quick [...]
Tuesday, December 8, 2009
Yesterday will long be known as the day that Google forced B2B companies to tweet. The search giant made an announcement about its new real-time search feature. See the video below for a quick look at the feature that will be rolling out to all users in the next couple of days. With this announcement [...]
Wednesday, December 2, 2009
As B2B companies start planning and executing social media, many communicators look to others for examples. What are the best practices for getting started. Since we are still at the leading edge of social media in B2B, it seems that many best practices either have not yet been established or they keep changing. In an [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Thursday, June 17, 2010
9 Comments