Social Media B2B

Using Google Social Search for B2B Sales

Google Social Search allows you to see custom search results based on the people in your social circle. By connecting with customers, prospects and others in your industry on the social web, B2B companies can discover what topics are important to those audiences. It’s also a great way to find content from your trusted sources [...]

10 Web Tools Every B2B Social Media Marketer Should Use

Content may be king but distribution and optimization are queen when it comes to B2B social media. Like it or not, tools and application aid in content distribution and optimization on the social web. I want to stress the importance of optimization. We hear a lot about distributing information online and making something “go viral.” While [...]

A Simple Way To Monitor B2B Competitor Web Sites

Google Reader is an RSS reader that has long been popular in technical circles as a way to track news and information on the web. Recently the folks at Google made an update that makes this web-based tool a lot more important to B2B marketers. An new feature to Google Reader is its ability [...]