A recent article on Marketing Sherpa discussed the idea of bringing gaming mechanics, or gamification, to the internal and external operations of B2B companies. One of several definitions in the article is using game-style systems of “goal setting, real-time feedback, transparency, competition, teams, etcetera — to motivate and engage customers and employees.” While not expressly [...]
B2B social media is about connecting with prospects and customers, providing value to their business and tracking those interactions to leads and sales. Today’s round-up of posts address all of these issues.
I start with a post about click attribution, which makes the case for tracking all actions, not just first or last action. Not [...]
At this year's SXSW, one of the strongest B2B Social Media sessions was the panel "Social Media in the Underground World of B2B." The panel provided eye-opening insight and touched on some unexpected topics, making it an invaluable learning session for B2B marketers.
Many B2B companies have a wide chasm between sales and marketing. Sometimes this exists because of company focus and leadership. Other times it is a result of different goals and perception of success. People say you don’t know someone until you walk around in their shoes. Even though we are in the heat of summer [...]