Many marketers look at Location Based Services (LBS) as being a consumer-focused marketing tactic. Consumers check in, and in return, receive offers (sometimes), get to see what their friends are doing and can enjoy a gaming aspect by receiving badges, collecting items or other rewards.
What many marketers fail to see is the value of the [...]
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or [...]
Sometimes, it feels like iPhones get all the app lovin’ – especially when you’re one of the 21 million people using a BlackBerry smartphone for work and/or play.
As the top mobile phone for businesses, it makes sense B2B marketers would be on the hunt for apps that make their jobs – and lives – easier. [...]