As social media finds its way into more B2B marketing plans, being a lone advocate for customer engagement and sharing valuable content online can be a difficult situation. If you are charged with creating the social media part of that plan, it would help if there are others within your company who understand the value [...]
Thursday, August 19, 2010
Facebook just announced their location-based check-in system called Places and many within the social media world are wondering what effect this will have on existing location only applications. Some of them have partnered with Facebook to send check-ins in both directions. But the majority of people, including those at B2B companies, are wondering what location-based [...]
Friday, July 23, 2010
This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. As that has been one of the most popular posts on this site, and still generates regular traffic, we wanted to make sure the information was updated where readers are still going. But the best way [...]
Friday, June 25, 2010
Every day you meet people in real life and on the web and you tell them what your B2B company does. I recently heard a study that Americans are more likely than people from other countries to define themselves by their job, so it is very common to answer the question “What do you do?”. [...]
Tuesday, June 22, 2010
We introduced you recently to Customer 2.0, the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Sales teams and professionals are experiencing a new era of customer engagement – one with abundant visibility into the professional and personal [...]
Tuesday, June 15, 2010
Facebook finally updates one of its most business unfriendly controls by giving page admins the ability to remove other admins, regardless of who created the page. This was announced late last week on the Facebook Page for Facebook Pages. Previously, the creator of a page had rights above all other admins, due to the fact [...]
Friday, May 28, 2010
Facebook has been in the mainstream news and exploding across blogs and the web as privacy changed, people complained, threatened to leave the social network, and Facebook privacy settings changed again. While many people have read posts about Facebook from the most popular tech and social media blogs, below are a number of posts about [...]
Thursday, May 27, 2010
For many PR and marketing professionals who engage on social media both personally and professionally on a daily basis, using sites such as Twitter, Facebook and LinkedIn, reading and writing industry blogs, and testing out the latest location-based services can be a no-brainer. However, for many B2B companies, apprehension, time, unfamiliarity and money can stall or [...]
Thursday, May 20, 2010
Autumn Truong is the Social Media Manager of Corporate Communications at Cisco Systems. Her role is continually evolving to reflect the ever-changing social media landscape but for now, she oversees the social media strategy and programs which includes social networking sites such as Facebook, Twitter and immersive virtual environments. The company has different groups focused [...]
Monday, May 17, 2010
As more and more businesses get a handle on social media and social media tools, it is interesting to sit back and realize what the ‘social media revolution’ has done for marketing our companies in the past few years. The changes have been drastic and rapid. For some it is a welcome change and others [...]
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Monday, August 23, 2010
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