The digital, social and mobile revolution has changed the world we live in. And not just our world, but that of our prospects as well.
There are now 2 million blog posts shared every single day, so getting your prospects to click-through to your content has become one of the toughest challenges B2B marketers face.
Social media is one of the most effective content promotion tools, allowing B2B marketers to drive their prospects’ attention to their website. But in order to do that, social media posts need to be engaging. And we have all read boring content from B2B companies.
Here are five hacks that will help you increase your click through rates on Twitter, Facebook and LinkedIn.
1. Use Hashtags
Hashtags are a great way to improve the visibility of your posts on social media.
Growing your social following organically is crucial to building brand awareness and finding new business opportunities. Hashtags allow people within your niche to find your content.
Most industries have their own specific hashtags that you can use to attract a relevant audience to your posts. Find out which hashtags your audience are using and experiment with them to see which ones attract the most readers.
2. Monitor Analytics
As with any element of marketing, checking your analytics will help you find out what works and what doesn’t, with your target audience.
Keeping track of key metrics will give you insight into how people are engaging with your posts. Understanding the language that resonates with your audience will help you tweak your posts to maximise click-through rates.
3. Use Great Images
Adding high quality, engaging images to your posts will help them rise above the noise on people’s timelines. This is one of the most effective ways of grabbing people’s attention, but as it’s not so much a secret, it’s important that you use great images.
Your images should be high resolution, relevant to the content you are posting, and in-keeping with your brand. There are a number of sites that offer free, high quality images for use on social media such as Death to Stock and Fancy Crave. These professional images will set your posts apart from the competition.
4. Post at Peak Times (and More Frequently)
Posting throughout the day when your audience are more likely to be online will result in more clicks.
Different studies show different results for when the best times to post are, as there are so many variables involved. It’s best to experiment and find out when your audience are more likely to click through to your posts.
You can use your social analytics to find out at what times your posts receive higher interaction, and Facebook insights even tells you what times most of your followers are usually online.
Posting your content more than once is also important, as your audience will be online at different times. Be careful not to post too often though, or you might appear spammy.
5. Use the Article Title
Good copywriters know that headlines make users click. You could spend hours creating the greatest content in your niche, but if the headline doesn’t sell it, nobody is going to read it.
This fundamental rule of clickable headlines also applies to clickable social media posts. Posts with higher click through rates tend to be short, include a superlative and often include numbers. Using your compelling titles will lead to more social clicks.
If you have other hacks to increase your click-through rates, share them below or on Twitter.
Photo credit: Flickr