As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Wednesday, February 3, 2010
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]
Friday, December 11, 2009
While they may not be as lavish as they might have been in the past, and there may not be as many people in attendance, this weekend many companies will throw their office holiday parties. Whether your company is using social media or planning to use social media in 2010, as those are the only [...]
Thursday, December 10, 2009
Last week we published a post 10 Examples of B2B Facebook Fan Pages and it was very well received by our readers. Since one of the goals of Social Media B2B is to educate people about the value and benefits of social media in B2B and provide advice on how to get started, I have [...]
Thursday, December 10, 2009
Yesterday when logging in to Facebook, users were greeted with a box stating that their privacy settings were going to be updated. The first paragraph is directed towards users and implies that Facebook is making things easier to manage with both a reduced set of controls and the ability to control individual posts and updates. But [...]
Thursday, December 3, 2009
As Facebook continues to grow, now over 350 million users worldwide, more and more B2B companies are setting up Facebook Fan Pages. These pages give a business a home on Facebook and allows their content to be shared with their fans, in the same information stream with updates and links from their friends. Studies have [...]
Monday, November 2, 2009
B2B companies are now using Facebook as part of their marketing and word-of-mouth strategy. Some organizations are using it well, while others are still in the experimental phase. However, what many organizations have yet to discover is that Facebook’s recent changes to their news feed will drastically impact how your information is spread. Recently, Facebook [...]
Tuesday, October 6, 2009
Yesterday we joked that there is not an iphone app to help with influencer marketing in the B2B space, so that got us thinking about what iphone applications there are for B2B. While the Blackberry is still the smart phone of choice in larger organizations, the iphone is making inroads into corporate America. The number [...]
Thursday, September 10, 2009
Salesforce.com the maker of the popular web-based CRM system recently announced the support and integration of Twitter into its platform via its Force.com App exchange. Salesforce previously had already supported integration with Facebook and is moving fast to integrate with data from the social web. What does this announcement mean for the future of social [...]
Wednesday, September 9, 2009
The discussion of the value of Facebook for many B2B companies is a valid one. The truth is that it is not the best engagement platform for all B2B companies. However, it is a great fit for some. The problem is that most B2B companies are only using Facebook for a small fraction of what [...]
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Wednesday, February 24, 2010
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