Yesterday was Memorial Day in the United States, when we honored those who defended our country. B2B companies have lots of opportunities with social media to honor their own employees. Customers and prospects prefer doing business with people that they know, and the following simple ideas can help share your employees with the world. Show employee photos with all these suggestions so people can begin to relate to your employees as people, not just an email address.
Create a Twitter List
A Twitter List of employees shows what employees are talking about, thinking about, reading, sharing and doing. Make sure you inform employees about their inclusion on the list, especially if you will be incorporating that feed into the company website or blog.
Write a Monthly Blog Post
While you already should encourage employees to blog on the company site, there are other ways to showcase employees on the blog. Many employees volunteer with organizations in the community. Each month write a blog highlighting an employee and their work with a local organization. This shows both the character of your employees as well as the companies connections to the community.
Highlight Accomplishments in Email Newsletter
Create a standard spot in the email newsletter to feature employee accomplishments, whether these are internal achievements or notable external events, like speaking at an industry event or publishing a guest blog post.
Employees have knowledge and experience worth sharing with customers and prospects. Conduct short interviews with employees where they share one tip or one challenge that they have overcome. Keep each video short and tight so that it doesn’t need to be scripted. Many employees will come across better speaking with knowledge and authority than reciting scripted lines.
Facebook Feature Photo
If your B2B company has a Facebook Page, consider featuring an employee in the company profile photo. Many companies do this with customers, but this is an opportunity to showcase one of your own.
All of the above ideas can be coordinated to create a featured employee of the month across all social channels. This may work better with fewer employees, as those who work for larger companies may need all the channels to highlight more employees.
What are some ways you promote your B2B employees on company social profiles?