Awesome Content is Key to B2B Social Media

Whether you believe that content is king, queen or the court jester in your B2B social media activities, there is no disputing that creating and distributing remarkable, valuable content is key to success. No matter if your goals are to drive awareness, traffic or leads, content is a big part of that. Below are several articles that help frame the discussion around content, as well as tips to create better content. I have also included the latest in string of awesome infographics (read “content”) from the partnership between Eloqua and JESS3.

If you have one great tip about creating or distributing content, share it in the comments, and you might see it in future post.

B2B Content Marketing as Trojan Horse
from Marketing Interactions
I sat in on the Content Marketing for Real Marketers webinar and there were many great points made, but two of them stood out and prompted this blog post:
Content draws 10X more media attention than product launches.
Diminishing the brand representation in favor of the story enables it to spread.
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Feed Me Seymour – Why Your 2012 Marketing Approach is Hungry for Content
from Marketing Trenches
As I sat down yesterday with a couple members of the Right Source team for our check-in on our 2012 tactical plan, I was reminded how our marketing, like that of many of our clients, is heavily dependent on content. We use the term content marketing all the time in our industry, yet to many folks outside of the industry – and to many of our potential clients – it means very little.
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Five Tips For Better B2B Marketing Content
from B2B Ideas @ Work
There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that will improve your B2B marketing content.
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Eight keys to successful content curation
from Heinz Marketing
There are plenty of good, tactical guidelines out there for content curation (as well as rationales for why it’s so important). But in addition to the day-to-day tactics and objectives, here are eight keys to making your content curation efforts more efficient, effective and productive.
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Infographic: A History of Disruptions in B2B Marketing
from It’s All About the Revenue
“We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition.

But let’s face it: very few companies actually change the world. After all, it’s a tall order.

This infographic, A History of Disruptive Innovations in B2B Marketing, looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.
Read more Included in Updated Blog Infographic

Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. We were happy to be included in that original graphic.

They just updated the graphic as The Blog Tree – New Growth, and we are more excited to be included in this year’s model. The previous version was based on traffic alone, but this time the folks at Eloqua used Edelman’s BlogLevel tool to view each blog’s relative influence, popularity, engagement and trustworthiness. Those are great metrics to be rated on, plus it’s interesting to see how we compare to other blogs in the space.

Below is an embedded version of the graphic, which has clickable links to all the blogs. And there is a list of some of the blogs included that are more relevant to B2B companies. Click over to the Eloqua Blog Tree post for more details about the new Blog Tree.

The Blog Tree: New Growth
View more documents from Eloqua

Are there other B2B blogs that offer great insights and value as you manage your social media programs?

Webtrends Blog
It’s All About Revenue
Cloud Blog
Lewis 360
Q1 Blog
Cloud Net Suite
Openview Blog
Technically Marketing
Chatter blog
The Employer Solutions Blog
Social Media B2B
Content Marketing Institute Blog
B2B Bloggers
Savvy B2B Marketing
B2B Marketing Insider
Brass Tack Thinking
Communications Conversations
Chris Koch’s B2B Marketing Blog
Brafton Blog
Tippingpoint Labs Blog
Spark Boutik
Marketing Sherpa

Smart B2B Content, Awesome B2B Content and the Grid

Every B2B social media approach needs to start with remarkable content. This idea was originally based on showing up in prospects’ search results as your B2B company provided solutions to their business issues. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. Content is not shared if doesn’t provide any value. If it is not shared, it is not discovered. We have gathered some recent posts that focus on content, including a new infographic from Eloqua and Jess3 that shows content along the funnel, a way to think creating smart content and tips to make your content awesome. By the way, these are three posts from B2B companies who understand how to drive business by creating content. We round this out with some thoughts on challenges and fears of social media. Let us know if you have found any great examples of content that would compel you to act.

Content Marketing in a Blink: The Content Grid v2 [Infographic]
from Eloqua Blog
Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid. The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you ____” calls from Fortune 500 companies. What a difference a year makes.
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You Don’t Have to Be an Einstein to Create Great Content
from Marketo blog
Albert Einstein, the Nobel Prize-winning physicist best known for his theories of general and special relativity, isn’t an obvious choice for a content marketing role model. Yet without using computers or the Internet, Einstein managed to be a prolific content creator who published more than 300 scientific papers and 150 non-scientific ones. Using a combination of plain language and mathematics, Einstein’s ideas broke through conventional thinking and changed how we think about physics today.
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9 Ways to Instantly Improve Your Content
from Hubspot blog
Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. The problem is, this critical component often get delegated to the lower rungs of the priority ladder. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content’s value.
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Top B2B marketing challenges – an update
from The B2B research blog
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. “Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”
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What Does Corporate America Fear the Most with Social Media?
from Direct Marketing Observations
Every one likes to be in control. Including corporate America, and yet that is their greatest fear with social media. Loss of control. They fear the digitally enabled employee-The digital native. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. What we are slowly starting to see, is an underlying assumption that access to social networks is a right and not a privilege; and as we hurl into a new decade-this expectation will only continue to grow.
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