I recorded another video conversation with my friend Tom Skotidas. He is the founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling, but that really oversimplifies the process.
Today’s conversation is about demand generation. Tom smartly points out that no matter how much content you create or share, if you are not creating demand for your product or service, nobody will want to buy it.
Highlights of the Conversation:
- Without demand, there are no buyers.
- Use authoritative third-party content to create demand for your products or services.
- Create hybrid content that “wraps” your own content in someone else’s authority.
- Speak the language of your prospects and customers.
How are your sales teams using content to drive demand for your B2B products or services?
Photo credit: Flickr