6 Firefox Add-ons for B2B Social Media Management

There are lots of reasons B2B communicators use Firefox when surfing the web, which include things like stability, security and support of open source software, but the best reason is the customization available with add-ons. There are over 1100 add-ons that are categorized as Social and Communications and we are going to look a few of them that people use to help manage their social media tasks. Note that if you haven’t installed add-ons before, they do not get installed without restarting Firefox. Generally all the open tabs will reload on a restart, but sometimes they don’t.

Yoono
Yoono runs in left hand sidebar of your browser and lets you interact with Twitter, Facebook, LinkedIn and various chat platforms without giving up large amounts of screen real estate. You can view your social profiles combined or separate, and you can also post status updates, post photos and share links to your networks. You can easily choose which networks to post to with every post. It incorporates bit.ly link shortening, but it seems to share links without including the title of the post. Make sure you test each aspect of any tool before you start fully implementing it.

Amplify
Amplify allows you to share links and selections from pages by bringing up a sharing toolbar. These links post to your selected networks, as well as aggregate on a profile page at Amplify.com with your comments. This combines the ability to share links on multiple networks with one click and they all point back to a single post on Amplify, which includes comments and a social network.

Buzz It
So you have heard about Buzz and you want an easy way to use it. Buzz It creates a bookmarklet in your Firefox toolbar. When you are on a page you want to share in Buzz, click the bookmarklet and it will open a GMail message that lets you send the link and comments to buzz. This is one of many ways to share things on Buzz.

Feedly
Feedly is one of the best Firefox social media add-ons because it brings a familiar web magazine layout to RSS readers. Using your Google profile, it presents all your feeds in an easily digestible format that doesn’t focus on the number of posts you haven’t read (like Google Reader does). There’s lots going on in this tool including details about how your content is shared, displaying content of the same type, like video, grouped together regardless of its source, a small toolbar that helps you share across networks, and discovery tools for finding additional relevant content. Load up this tool and dig in to learn more about your social graph and to overcome your fears of RSS.

Tweecious
I heard of Tweecious thanks to Kipp’s recent post about Delicious and social bookmarking. This has got to be one of the slickest tools I have seen, from both an interface side and from a functionality side. When you click setup, it says here’s your Twitter account and here’s your Delicious account, and gives you the opportunity to change them. The only question is do you want to grab links from previous tweets or just go forward. That’s it. It runs in the background and grabs any links you post to Twitter and saves them as Delicious bookmarks. If you are saving links as reference for future review, it is a good idea to save them in multiple places.

If there is one theme running through this list, it is the ability to more easily manage multiple networks. So one of the things to watch out for is creating duplicate content on aggregation networks, like FriendFeed. One great use for this is to create a feed of shared links. Tweecious can grab your links from your corporate Twitter account, but not conversations, and create a list of links in Delicious. Now you can use the Delicious feed that was automatically created.

Pixel Pipe Media Uploader
And finally, this list is not complete without a tool to upload media to your various networks. Pixel Pipe Media Uploader can upload photos, video and audio to more than 110 networks. If you are pushing content out to multiple networks at once this is an easy way to do it, however, add networks carefully, because every upload goes to every network. It would be great if there were an easy way to exclude some, but there are situations that warrant an all-in approach to content distribution. But make sure you visit these networks on a regular basis to respond to comments and interact with the community.

Have you used any of these tools, or are there others you would recommend to manage social media activities for your B2B company?

Leveraging Delicious And Social Bookmarking For B2B Marketing

We all bookmark links so that we can go back and review them when we need to be able to easily recall information in an article or video. One of the first major platforms on the social web was the idea of social bookmarking. Instead of saving bookmarks to a computer, social bookmarking services like Delicious allow people to save bookmarks to the web so that they can be accessed from any computer or smart phone. Since bookmarks are posted on the web they can be either public or private. When bookmarks are public on the web, they can be social.

Wouldn’t you want to know what you friends and peers are bookmarking?

Using Social Bookmarking For Your B2B Company

Social bookmarking accounts are not limited to individuals. B2B companies have an opportunity to leverage this social platform. Here are a few basic steps that can help a B2B company get started with social bookmarking.

1. Set Up A Social Bookmarking Account For Your Company
– While Delicious is the most popular social bookmarking service you can also use Diijo or Magnolia. When setting up the account use the name of your business as the username and make sure you completely fill out your profile including a link to your Web site.

2. Make It Easy For Employees To Share Bookmarks – Social bookmarking services have simple tools like Bookmarklet or Firefox plugins that make it easy to bookmark a link without visiting the Web site of the service you are using. Make sure the employees that will be supplying bookmarks know how to use these and work them into their daily habit.

3. Share Interesting Stuff – Make sure the bookmarks you are sharing are of interest to the communities you are trying to influence on the web.

4. Be Diligent About Tags – Tags are words that are added with a bookmark to tell other users that this link has information that they are looking for. Because of this, it is important to always enter good tags for your links. Most bookmarking services suggest tags for you, which makes this process easier.

Taking B2B Social Bookmarking To The Next Level

Once you have the basic process taken care of I would recommend developing a strategy to integrate information from your social bookmarks into your overall inbound marketing strategy. The goal of social bookmarking is to help people find the stuff you share. It is up to you to help determine what they do once they find your links.

Here are a few ideas to beef up social bookmarking effectiveness:

1. Make Sure To Bookmark And Tag Your Own Stuff – Think of the social web as a series of search engines. Each social bookmarking service has its own search engine. Bookmarking relevant links on your web site and tagging them correctly can help more users discover your content.

2. Streamline The Bookmarking Process - Does your company tweet? If so you could use Tweetmarks.com or Tweecious to save any of the links you share on Twitter to social bookmarking site Delicious. Twitter is only one example. If you think about how you share links, there is likely a solution to get those links to the social bookmarking service of your choice.

3. Remember That Social Bookmarking Is Social – Besides allowing people to share links, social bookmarking sites are also powerful social networks. Investing time in building community on social bookmarking service will help to bolster the engagement and improve click-through rates of links shared.

Has your organization used social bookmarking?