Social media has made in its way into the enterprise, but practitioners in these large B2B companies still need help understanding the policies and best practices. David B. Thomas and Mike Barlow have answered this need with the The Executive’s Guide to Enterprise Social Media Strategy. This book gives practical advice and strategies for getting your company ready: social media policy, using social media to support bottom-line objectives, staffing, and measuring the ROI of your social media activities. The book features dozens of interviews with business leaders who have put these principles into practice, giving you practical information you can use right away.
As part of our ongoing Book Giveaway Bonanza for our 2nd Birthday, we have a signed copy of the book to give away. Watch this short video from Dave and learn how to enter to win. You must leave a comment by March 15, 2011.
For more information about the book, go to Facebook.com/enterprisesocialmedia.
Oh and by the way, I am quoted in the book, too! Check out pages 134-135 and 188.