Win a Copy of Enterprise Social Media Book

Social media has made in its way into the enterprise, but practitioners in these large B2B companies still need help understanding the policies and best practices. David B. Thomas and Mike Barlow have answered this need with the The Executive’s Guide to Enterprise Social Media Strategy. This book gives practical advice and strategies for getting your company ready: social media policy, using social media to support bottom-line objectives, staffing, and measuring the ROI of your social media activities. The book features dozens of interviews with business leaders who have put these principles into practice, giving you practical information you can use right away.

As part of our ongoing Book Giveaway Bonanza for our 2nd Birthday, we have a signed copy of the book to give away. Watch this short video from Dave and learn how to enter to win. You must leave a comment by March 15, 2011.

For more information about the book, go to

Oh and by the way, I am quoted in the book, too! Check out pages 134-135 and 188.

[VIDEO] 11 Predictions for B2B Social Media in 2011

I recently had the opportunity to share the screen with David B. Thomas (@davidbthomas) of New Marketing Labs and discuss my predictions for B2B Social Media for 2011. Even though you may have read the predictions, watch the video to hear us talk about them. Dave brings additional perspective to the conversation with his experience working with enterprise level companies using social media.

11 Predictions for B2B Social Media in 2011
1. Mobile, Mobile, Mobile
2. Open APIs Support Information Portability
3. Collect, Analyze and Visualize Data
4. Share Compelling Stories
5. Continued Growth of Social Search
6. Expanded Forums of Social Communications
7. The Year of Conversions
8. Customer Service is More Social Than Marketing
9. Daily Deals and Group Buying Change Pricing Models
10. Social Media will be More Accepted in the Enterprise
11. Companies with Limited Results Pull Back from Social Media