Social Media B2B

There’s Content in Your B2B Social Media Data

As you advance your social media activities for your B2B company, you should be capturing great piles of data. Many marketers are so inundated with data, they don’t know where to begin making sense of it. If you are in this category, this post is not for you. This post is for smart marketers that [...]

Using Social Media for B2B Data Aggregation and Sales Intelligence

The B2B sales and marketing landscape is changing in a variety of ways due to both the web and the social web. While companies are still generating leads and using some form of sales force to offer products and services to new and existing customers, more information is available to help that process. People are [...]