4 Ways the New Apple iPhone Can Benefit B2B Marketers

Even though many B2B companies, especially corporate and enterprise level companies, prefer Blackberries as their smart phone of choice, if you are in the social media space, a new iPhone is still news and you wonder if this is the time to make the switch. Each generation of iPhone improves its corporate compatibility, and this one is no exception. The new iPhone 4 supports Exchange Server 2010. It also has improved data protection, device management, and VPN support, all things that could make a corporate IT manager more comfortable with the device. But the real question is why do you, a B2B marketer and the person responsible for implementing social media in your company need one. Here are four new features that might convince you:

Facetime Video Conferencing
This is the feature that everyone is talking about on the new iPhone4 and mobile video conferencing, called Facetime, even though it’s just over wifi, is a great feature. Also both parties need the iPhone 4 for this work. Video call your office from a client site and don’t just talk, but show your face. Switch to the back camera and show your product engineer how the client is using your product and the service issues they are experiencing. Share printed documents or photos in real time while you talk about them. And communicating with your office with your face, and not just your voice, is a stronger way to get your message across.

Mobile Video Editing
Another benefit of the iPhone 4 is the continued expansion of mobile video. Not only are the quality and features of video better than the previous generation of iPhone, but it includes a mobile version of iMovie, Apple’s easy to use video editing software. Now those short trade show videos and customer testimonials can be edited and uploaded before you even return to the office.

Better Organization
Rather than a random display of apps (or chronological or alphabetical), the new iPhone 4 allows you to organize apps in folders. These can be organized by topic, or can be customized. You can put your business or productivity apps together and keep your games or other leisure apps in another folder. You can also keep all your social media tools together for easy access.

Multi-tasking
This is one of those updates that is a long time coming in the operating system, but helpful for the marketer on the go. Switch between tasks easily and the apps remember your place, whether it’s viewing documents while writing emails, or checking your CRM system, while updating Twitter and listening to your favorite station on Pandora.

What are the features of the new iPhone 4 that would make you consider getting one?