Today’s posts for B2B marketers seem to have a negative tone. I didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. This indicates to me that we are at a turning point with B2B social media. According to many statistics, there is a high [...]
B2B marketers are always facing challenges in their marketing efforts, but in today's competitive landscape and tough economic climate those challenges are more pronounced than ever before.
In a recent Marketing Sherpa 2012 B2B Marketing Benchmark Report, B2B marketers were asked to identify their top challenges in their marketing efforts. By a large margin, "lack of resources in staffing, budgeting or time" was identified as the biggest B2B marketing challenge.
B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business position itself ahead of your competitors.
1. Do Your Research
Using social media to thoroughly research your [...]
Just because your B2B email recipients are business contacts doesn't mean your email content can't be interesting enough to start conversations and generate social shares. If you can create share-worthy B2B email content you can generate additional brand awareness and boost your potential for lead acquisition and sales by allowing your recipients to help you get your message in front of a new audience.
As you create content for the social media outlets of your B2B company, whether they are a blog, Twitter or Facebook, think about who your target audience is for each piece of content. Many marketers clearly define their target audiences in marketing communication plans, but when it comes to social media, the content audience is [...]
For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting.
“5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
When talking about social media the word “content” is constantly thrown around because it is at the center of all forms of content. The Internet is filled with blog posts that tout content as king. Content is king, but what is it is not worth your time to create it.
For many B2B executives and [...]
We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, [...]