Social Media B2B

Fear of Commitment in B2B Social Media

As more B2B companies plot out their social media strategies there is a fear of commitment in the back of everyone’s mind. This is not just a reluctance to commit time and resources, but a reluctance to fully embrace social media and understand that it is a long term prospect. You can’t start a blog [...]

My Recent Social Media B2B Pitch Talking Points

Recently I was part of a client pitch. I handled the social media portion for an old school, B2B industrial firm. Before I share what I talked about, I want to describe my presentation experience. Six different people from our team would be sharing the presenting responsibilities. We practiced beforehand standing at a podium at [...]