Social Media B2B

6 Keys to B2B Blogging Success

An important part of most B2B social media strategies is a corporate blog, consisting of one or more authors from within the company. Whether you currently manage a corporate blog, write for one, or are planning to launch one in 2010, here are six things that are required for you to be a successful blogger [...]

Creating Corporate URL Shorteners To Drive B2B Content

Content is king, but it can only be driven through great distribution. One of the things that interests me the most is simplifying content publishing for business-to-business companies to help them better tell their story. A big factor in telling a powerful story, is making sure that it represents the whole company. It is important [...]

6 B2B Content Marketing Lessons From Mashable

If you are new to social media, or are someone who has been in the industry for a while, you are likely familiar with Mashable, the most popular blog dedicated to discussions about the social web. Jeff and I talk frequently about what makes Mashable so successful. Interestingly though, how they succeed has a lot [...]

B2B Social Media Lead Generation Using SlideShare

Online platforms have a long track record of providing advertising as a business model, but few have implemented direct lead generation functionality as part of their business models. Enter the team at SlideShare.net who recently announced the launch of two new business services. The first service, AdShare, allows users to promote their presentations on SlideShare [...]

B2B Social Media Newsroom Example: Scania

Note: I don’t like using the term “social media newsroom”.  All newsrooms should be social, but because it has become and industry term, I will use it in this post. One of the big complaints I hear when discussing the topic of B2B companies and social media is “All of the examples people use are technology [...]