B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business position itself ahead of your competitors.
1. Do Your Research
Using social media to thoroughly research your [...]
One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort- its a group decision. In most cases a team of people review the potential purchase, and in many situations there's a senior level person who has to approve the purchase.
So how can you use social media to influence the group buying decision? Are there ways to position your business ahead of your competition?