Many B2B companies have conservative cultures and are unwilling to open up their ideas and expertise to the world using social media. One way these companies can benefit from the interaction and engagement of social media is to create an internal social network. GE wanted to raise the level of marketing skills across the whole [...]
Monday, November 29, 2010
Social media has enabled B2B marketers with a wide range of opportunities for promoting their events. Whether its a webinar or a multi-day conference, leveraging social media can help event organizers extend the event's visibility, attendance and pre-event conversations.
Tuesday, July 20, 2010
The social selling revolution is well underway for B2B companies. Every step of the sales cycle now involves some aspect of online social practices – from identifying the target prospect to initiating conversation to finalizing the sale and even sustaining the relationship. As with all innovation, social selling has its early, middle and late adopters. [...]
Tuesday, March 30, 2010
What do you do when your B2B company wants to establish a social community but only for a select audience? Well, there are options. Creating a private community environment with the ability to control member enrollment is key, and making sure your community understands that it is a select group of qualified individuals will [...]
Thursday, March 18, 2010
Aaron Strout is the CMO of Powered, a social media agency in Austin, Texas, and he talked to me at the end of the SXSW Interactive Conference about how his agency approaches social media for B2B companies. He recently wrote a blog post entitled, Social Media for B2B: It CAN be done, which is why [...]
Monday, March 1, 2010
I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]
Monday, November 23, 2009
The rise of niche social networks through platforms such as Ning has allowed active communities to form. Since B2B is all about niches, it make sense that we see B2B communities like FohBoh (Front of the House, Back of the House) form and strive. As we see B2B communities form we also see different organizations [...]
Friday, October 9, 2009
Recently I was part of a client pitch. I handled the social media portion for an old school, B2B industrial firm. Before I share what I talked about, I want to describe my presentation experience. Six different people from our team would be sharing the presenting responsibilities. We practiced beforehand standing at a podium at [...]
Thursday, August 20, 2009
It is important to create a set of goals for any business program, and social media is no different. One of the most important parts of your social media strategy is to create a list of questions to outline those goals before you start creating profiles. What do you want to get out of Social Media? Who [...]
Wednesday, August 5, 2009
Many people at B2B companies have reservations about jumping into social media for their company. To some it seems like a waste of time, resources, and just downright silly. Adding a social element to your marketing message is new and the loss of control can be overwhelming. Yet at the same time, millions of business [...]
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Thursday, February 10, 2011
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