Social Media B2B

A B2B Blog by Any Other Name

I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it [...]

Who Owns B2B Online Communities?

The rise of niche social networks through platforms such as Ning has allowed active communities to form. Since B2B is all about niches, it make sense that we see B2B communities like FohBoh (Front of the House, Back of the House) form and strive. As we see B2B communities form we also see different organizations [...]

My Recent Social Media B2B Pitch Talking Points

Recently I was part of a client pitch. I handled the social media portion for an old school, B2B industrial firm. Before I share what I talked about, I want to describe my presentation experience. Six different people from our team would be sharing the presenting responsibilities. We practiced beforehand standing at a podium at [...]

Create Community Impact with B2B Social Media

This guest post is by Amanda O’Brien, Inbound Marketing Manager at Hall Web Services, one of Maine’s largest web development firms. It is important to create a set of goals for any business program, and social media is no different. One of the most important parts of your social media strategy is to create a list [...]

10 Things a B2B Company Can Do to be Social Now

This guest post is by Amanda O’Brien, Inbound Marketing Manager at Hall Web Services, one of Maine’s largest web development firms. Many people at B2B companies have reservations about jumping into social media for their company. To some it seems like a waste of time, resources, and just downright silly. Adding a social element to your [...]

Social Media is about Community

Social media has changed the way all marketers, including B2B marketers, think about marketing. Everywhere they turn they are bombarded with messages about social media, and more specifically Twitter, Facebook, blogs, iPhone apps. How does a classically-trained Director of Marketing stop the currently marketing plan while the organization learns about social media? They don’t stop [...]