As a preview to its launch of Google Plus last week, Google launched the +1 button last month. In my post at the time, I wrote that one of the biggest problems for the use of the recommendation button for B2B companies was its reliance on people’s Google network, not their professional network. This network exists in their work email and LinkedIn network. I offered a suggestion to bring business network relevance to the search benefit of +1. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph.
From a business perspective, it is still too early to use Google Plus, but you can already start thinking about the benefits and how you will use it for your B2B company. Google has announced that there will be business specific functions coming, but for now Google Plus is based on personal profiles. The following articles provide some context for your inspiration, rather than explain the platform. So many articles have been written and shared in the past week, that I figured if you were interested, you have already read them and are aware of the details.
Remember that at its heart, Google Plus is about tying social to search so Google can provide you better search results based on your social graph. Jay Baer’s post on Convince & Convert below does a great job explaining why this is so important to Google. If you have thoughts about how you can use Google Plus for your B2B company, let us know in the comments below.
The Google Plus 50
from Chris Brogan
If you’re curious about Google+, the new social network platform from Google, you’re not alone. I’ve logged several hours already on the platform, experimenting, testing, and observing. It sparks my attention from several angles: marketing, technology, community, media, mobile, advertising, and more. To that end, I wrote down 50 things to think about with regards to Google+, in no particular order.
Why Google Has the Hammer To Make Businesses Use Google Plus
from Convince & Convert
My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. In the very first release, Plus has a killer integration with Picasa (Google’s photo service), and its live video chat feature (called Hangout) could very easily become a Skype killer. The most obvious and ballyhooed functionality is the Circles paradigm, which puts segmenting your contacts front-and-center and makes it an easy process via drag and drop controls.
Why Google+ Doesn’t Stand a Chance Against Facebook
from Social Media Today
So by now, you’ve likely heard Google+ is coming to an internet near you. You may have taken a look at the demo, or gotten an early invitation, you might think this could usher in the next generation of social networking. And you might be right. I’ll admit, I’m anxious to see if Google’s actually gotten it right this time.
How to measure Google Plus with analytics
from Christopher S. Penn
Right now, Google Plus (hereafter lazily abbreviated as G+) is in its infancy. That said, it’s certainly got the buzz and the shine that social media folks have been craving for some time. It’s got the ease of Facebook plus the asymmetric relationship nature of Twitter. As a result, expect marketers to flock there in droves as they get invited. Shortly after their arrival and spamming of their friends, the inevitable question will be asked:
How do you measure this thing?
from sbdc blog
Traditionally, invites have been handled via a company giving out a set number of invites to beta users who then decide who to send those invites to. But with Google+, they are doing something different. Rather than giving beta users a set number of invites, they are systemwide making invites an option or not. They are turning on the invite/sign up process when they want to add to the userbase, and then turning it off when they think they have enough people.