Social Media B2B

6 Books Every B2B Social Media Marketer Should Read

In a world where 500 word blog posts rule our everyday reading and information is discovered through social networks and search engines, is there still a place for the 300 page business book? Yes, information may be less scarce today, but much of the information that is available lacks the depth of thinking that only [...]

The CRM + Social Media Problem

“Relationships” is the one word we all hear when talking to B2B sales driven organizations. To the sales team and executives relationships are critical to closing a sale. For this reason most companies use some type of Customer Relationship Management (CRM) software. CRM software allows organizations to have dynamic records of their customers complete with [...]