Social Media B2B

3 Private Social Community Options for B2B Companies

What do you do when your B2B company wants to establish a social community but only for a select audience? Well, there are options. Creating a private community environment with the ability to control member enrollment is key, and making sure your community understands that it is a select group of qualified individuals will [...]

4 Things to Know When Pitching B2B Bloggers

While hundreds of blog posts have been written on the topic of pitching bloggers by both bloggers and communication professionals such as Chris Brogan, Jason Falls and Arik Hanson, not much has been written about the unique requirements when approaching B2B bloggers. Pitching a blogger is very similar to pitching a mainstream media journalist. Relevance [...]

6 Books Every B2B Social Media Marketer Should Read

In a world where 500 word blog posts rule our everyday reading and information is discovered through social networks and search engines, is there still a place for the 300 page business book? Yes, information may be less scarce today, but much of the information that is available lacks the depth of thinking that only [...]

The CRM + Social Media Problem

“Relationships” is the one word we all hear when talking to B2B sales driven organizations. To the sales team and executives relationships are critical to closing a sale. For this reason most companies use some type of Customer Relationship Management (CRM) software. CRM software allows organizations to have dynamic records of their customers complete with [...]