Social Media B2B

5 Ways to Create Core Content for B2B Blogs

For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]

How To Handle B2B Content When It Is Not Worth Your Time

When talking about social media the word “content” is constantly thrown around because it is at the center of all forms of content. The Internet is filled with blog posts that tout content as king. Content is king, but what is it is not worth your time to create it. For many B2B executives and [...]

Blogging for the Future: The Long Tail of Search

Everyone talks about the real time web and the frantic pace of society just getting faster and faster. Instant gratification has become the expectation rather than the exception. Tech blogs try to scoop each other in the same way that news organization used to. The competitive nature of this matters to the publishers far more [...]

Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success

The coolest thing to do on the Internet, in case you haven’t noticed, is to “kill” something. You see articles each week that declare an application or online practice “dead” because some new shinier application has hit the street to grab all the attention. Most of the time these articles are pure hype designed [...]