Social Media B2B

4 Ways to Bridge the Social Media Gap With B2B Sales Team

The common disconnect between B2B sales and marketing teams has recently been amplified by the emergence of social media. When it comes to B2B social media efforts, salespeople often have very little exposure and experience with both professional and personal usage of social sites and new media. As this blog post points out, the two segments [...]

5 Ways to Create Core Content for B2B Blogs

For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]

Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success

The coolest thing to do on the Internet, in case you haven’t noticed, is to “kill” something. You see articles each week that declare an application or online practice “dead” because some new shinier application has hit the street to grab all the attention. Most of the time these articles are pure hype designed [...]