While hundreds of blog posts have been written on the topic of pitching bloggers by both bloggers and communication professionals such as Chris Brogan, Jason Falls and Arik Hanson, not much has been written about the unique requirements when approaching B2B bloggers. Pitching a blogger is very similar to pitching a mainstream media journalist. Relevance [...]
Wednesday, February 24, 2010
As B2B companies develop social media strategies, one question that comes up, usually late in the process, is should they focus on the company or individual products. This is one of those core social media questions that relates back to the marketing plan. Social media does not exist in a vacuum and must support the [...]
Friday, February 12, 2010
The inbound search benefits of B2B blogging are easy to understand and you are ready to start. You have read our post about Business Blogging Best Practices, but there is one small piece of the puzzle that you don’t get. How do you setup a corporate blog? This is not a technical post, or even [...]
Thursday, December 24, 2009
An important part of most B2B social media strategies is a corporate blog, consisting of one or more authors from within the company. Whether you currently manage a corporate blog, write for one, or are planning to launch one in 2010, here are six things that are required for you to be a successful blogger [...]
Wednesday, December 16, 2009
Frequently social media in B2B companies, and especially blogging, is a function of the marketing staff. It is easy for others in the company to defer to marketing because this is often perceived to be the job of marketing. There is so much knowledge and expertise in other areas of the company, below are some [...]
Friday, December 11, 2009
Reminder: Take The 2010 B2B Social Media Marketing Survey! I have talked about the value of video blogging before on Social Media B2B and while I think it is important, heck I even have a video blog, I don’t think they are better than text-based blogging for B2B marketing and communications. I recently read a [...]
Tuesday, December 1, 2009
We have written about uses of social media in B2B where passionate people took risks and leveraged their corporate capital to launch creative and innovative social media plans. But that’s not you. You have tried to convince management of the value of social media to no avail. There aren’t the resources. You just can’t get [...]
Wednesday, November 11, 2009
In many B2B niches bloggers hold a lot of influence over decision making and can influence traditional media coverage. The problem is that B2B marketers treat bloggers as objects of a direct marketing campaign and bombard them with mail, e-mails and yes sometimes even faxes! My news flash for B2B marketers is that if you [...]
Wednesday, November 4, 2009
Everyone talks about the real time web and the frantic pace of society just getting faster and faster. Instant gratification has become the expectation rather than the exception. Tech blogs try to scoop each other in the same way that news organization used to. The competitive nature of this matters to the publishers far more [...]
Tuesday, November 3, 2009
In the past few months I have talked with a lot of people about business blogging. Looking back at those conversations, a couple common questions continually came up: How Do I Get People Within My Organization To Blog? Blogging Takes A Lot of Time. How Do I Make It Easier For My Staff? Like it or not, [...]
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Monday, March 29, 2010
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