The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Is your focused Facebook campaign falling flat? Not sure why your B2B blog just isn’t working? Never fear. We have a slew of articles that can help you through the process of measuring the success of your campaign, realigning your approach, common social pitfalls, and some quick tips on how to get your content back on track.
A new study from Accenture Interactive finds that 68% of B2B buyers purchased goods or services online in 2014. According to the firm, resistance to change from long-term buyers is the top challenge standing in the way of online growth for B2B organizations.
From Tony Zambito
A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric” and 50% or more of marketers have not engaged in researching and creating buyer personas for their marketing efforts. Although the concept of buyer personas were founded nearly 14 years ago, these surveys show that the maturity of buyer persona development as a means to achieve customer-centric B2B marketing has some ways to go.
From Occam’s Razor
Take a seat for this one; it’s a long but solid read. The assumption is: Big Social Audiences + Big Pimping = Big Social Profits. This post looks at each social network to see what B2B and B2C brands are doing there today and from that draw lessons as to:
- If your business should be on that network, and…
- If yes, what should your content (and marketing) strategy be.
From Financial Post
Social media has been in our professional lives for more than a decade and, according to Dave Burnett, the verdict is in when it comes to the tool’s utility for small to medium-sized businesses. Put simply, social media doesn’t help most business-to-business (B2B) focused SMBs boost sales.
From Hubspot – Marketing
More B2B blogs are nailing it and putting forth the level and quality of content that B2B readers truly crave … but there is still progress to be made. Neil Patel has assembled this list of tips that can help you bring your B2B content up to the next level.
Take some time to marinate over these ideas and insights and you’ll be feeling better about your own strategy in no time.
Image Source: Hubspot