Everyone is busy with other things in their work lives and personal lives, but the core of any social media program for B2B companies has to be creating great content on a blog. While this really needs to be a prime focus of you or your team, sometimes it just gets hard to publish that next blog post. Remember that you are creating this content to help your customers and prospects learn something or think about something in a different way. You also need to make sure you are converting this traffic with a call to action.
Whether it’s a shortage of time or ideas, here is a list of curated posts to jumpstart that next post (see what I did there?).
The Only Blog Post Idea List You’ll Ever Need
Choose subjects for each day of the week This has probably been my single most helpful way of deciding what to write. Each day from Monday to Saturday has its own category. This means our focus can be more defined each day, rather than having to come up with a random topic every time we write. You can do this even if you only blog once a week—the first week of the month could always be based on one subject, the second week on another, and so on.
Use Google Analytics Take a look at the keyword searches that are bringing people to your site, as this will give you a great idea of what information people are looking for. You may think that the fact that they’ve arrived at your site means you’ve already written about what they’re searching for, but that’s not always the case.
Consider opposites By looking at an issue from opposite directions, you can get two new blog post ideas.
10 Blog Post Tips You Can Use Right Now
The Beginner’s Guide to… Even if you’ve not been blogging in your niche for very long, you can write a beginner’s guide. In fact, you’re in a great position to do so: you’ll be able to remember all the questions you had when you were just starting out.
The A-Z Guide To… It takes some work to put together an A-Z guide … but this sort of post can make a fantastic resource for readers. You could write an A-Z guide for your whole niche (e.g. “The A-Z Guide to Blogging”) or for an aspect of your niche (e.g. “The A-Z Guide to Writing Great Content”).
What 5 Experts Say About… Perhaps you know your readers want a post about a particular topic — but you don’t feel you know enough to write that post. Instead of trying to come up with the content yourself, look at blogs, books, or articles to see what experts in your field have said. (Make sure you attribute each quote.)
31 Easy Ideas To Create Content Your Customers Want
Take all the slideshare decks you already have and copy the notes into article format and embed it into a blog post
Create a list of the top blog sites for each keyword group
Interview internal employees and ask them to answer simple questions (by email even) such as who they are, what they do and how it serves your customers
22 Ways to Create Compelling Content When You Don’t Have a Clue featuring an infographic below
Curate content Find your ten favorite websites, and then find your favorite post on each of them. Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it.
Create a worst-case study Same thing, but focus on a blog, company or product that you hate. This can be even more interesting, particularly if it’s a popular offering. Explain your frustrations with it, explain why it is successful anyway, and explain what you would do differently.
Go for a walk This is the generic advice that you’ve probably heard a hundred times before. If you just can’t do it anymore, then take a break, go for a walk, and get some fresh air. It’s not quite that simple, but it’s close: we all have routines and practices that are good at triggering high performance mental states. It’s just a matter of finding the right triggers for you.
And if you are still stuck, here is a blog post idea generator. It may not give a perfect blog post, but it is good for a laugh.