Start with Keywords
You already know what your company does, but can you describe it succinctly? And can you describe it using keywords that would others use to describe it. You can call this the Googlization of the elevator pitch, because like any good marketing approach, it is about consistency and repetition. What terms do customers and prospects use in searching for your company? Incorporate those keywords into the description of the company. It is not about jargon or buzzwords, but using real words that real people use. Once you know how others describe you and how they find you, you can create a real statement that describes what your company does.

Share it Internally
If you ask 10 employees to describe the company, you are likely to get 10 different answers. This doesn’t help your company build its consistent awareness in your industry and local community. Your employees are the ones marketing for you every day when they attend conferences and networking events. “What do you do?” is the first question every one asks when they meet someone new. I do it too. It is the easiest way to start a conversation because everyone has an answer. And that answer matters. Would you describe yourself as an account manager for Kansas City’s leading innovative provider of customer-focused printing solutions? Or would you use words that make sense in conversation? Once you develop your company description, make sure to share it with employees so they can be clear in describing what they do.

Home and About
A company website still provides the definitive description of what a company does. The consistent message, using the keywords so prospects can find you find in search, but that still makes sense when people read it and say it, needs to be on the home page and the about page. Too many times, long-winded copy describes processes, solutions and other details on these key pages without ever providing a concise description of what a company does. If your company does something remarkable, or even blog-worthy, someone is going to come to your website for a short phrase that describes what you do. Bloggers and speakers are always looking for examples and they rarely contact a pr person or look at a press release. If they can’t find a description easily, they may change their opinion of the company or not bother writing about it at all.

Don’t Get Cute with Twitter
The Twitter bio field can hold 160 characters. Make sure you use them wisely. Already have a description of your company that describes what you do concisely? Put it here. If you are big brand and everyone knows what you do, this is less important. But no matter how many people know what your company does, there is no reason to have a bio like, “Keeping it real from inside the walls of our place.” Sure, there’s a link to your company website or blog (or at least there should be), but don’t make someone click that link to find out what you do. You want them to click the link because they want to find out more, not to find out the basics, because they probably won’t.

Google Searches Facebook?
B2B companies are still finding their way on Facebook, but there are definitely examples of successful pages on the world’s largest social network. Since these pages have always been public and searchable, there has never been any question about privacy and the sharing of personal data. Businesses are on the web to be found. In addition to the title of your page, the most searchable spot on a Facebook page is that box in the upper left below your logo. Put your company description in that box so everyone understands what your company does, including search engines.

Represent Your Company on LinkedIn
And since all B2B social media approaches need to include LinkedIn, make sure you use this consistent description on all employee profiles and on the company profile. If you have read this far, I don’t think I need to tell you why. You already get it. Consistent message, search benefits, multiple outlets.

Have you worked to update your company description and make it consistent across all web channels? What have your biggest challenges been?

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Today we are excited to announce that you can now subscribe to Social Media B2B on your Kindle. Unfortunately, Amazon doesn’t offer Kindle subscriptions for blogs for free, so it is $1.99 a month. However for executives and other team members on the go who may not like subscribing in RSS or e-mail and want an offline way to read Social Media B2B we think $1.99 is a fair price for that solution.

I do have a Kindle and really enjoy having an e-reader. It is a great solution for some people, especially travelers. Feel free to subscribe on the Kindle here. Even if you don’t subscribe, Jeff and I would appreciate it if you reviewed the blog on the Kindle page.

Please let us know if there are other methods of distribution you would like to see in the future.

Related posts:

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As many websites have been around a while, they may not reflect your marketing initiatives and business strategies for this year. We offer the following suggestions to help guide your review of your site. Some of these may be small fixes to your site that can be easily accomplished. Others, however, may require you to shift your priorities and make a site redesign part of this year’s tasks.

1. Home Page Clarity and Functionality
When prospects arrive at your home page, it is clear what products or services your company offers? Objectively review your home page and view it as a first time visitor, whether your primary offerings have changed or not this year. You may have optimized your search results to drive great traffic, but if people can’t tell what you do at a glance, they are not sticking around. And by the way, if you have an animated flash landing page or autoplaying music or video, remove it today. These outdated and slow-loading bits of media only slow down your site visitors and make it more likely that they will leave your site without taking action. Check your analytics to see what sites people came from or what keywords they searched to understand who stays on your site and who leaves.

2. Clear Path to Information
Prospects and customers arrive at your home page and they know they are in the right place, but can they find what they are looking for? As web sites have gotten fancier and technology more advanced, gadgets, widgets and sliding navigation have made it harder to find what your site visitors are looking for. Make sure your site has a clear path to get people to the information they need, whether it is product specs, customer service or finding a distributor. Again, your analytics tell you what pages people go to after your home page.

3. Call to Action
Is your site generating leads for your sales force? Are you trying to get new subscribers to content via RSS or to an email newsletter? Are you selling products directly from the web or passing all these prospects to a distributor? Whatever your call to action on your site is, make sure it is on every relevant page and customers and prospects know what to do. And make sure this is all trackable so you can match this up to your objectives. Review these numbers on a regular basis so you are not surprised by either success or failure. Your website is a living entity that should be easy to change to make it more effective. If you are constantly fighting with your IT department or a web vendor to make changes, you need to reevaluate that relationship. Your company’s success cannot be held back by technical limitations or the whims of your internal or external partners.

4. Social Media Profiles
Last year you started a blog, joined Twitter and created a Facebook fan page. Now is the time to get those social presences to the home page of your site. You want to grow these social communities and burying their existence on your about page, contact page or some random page that no one can find is not the way to do it.

What else are you doing to check the usability of your website and make sure you can match site visitor actions to your business objectives?

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1. Idea Generator
While not as ominous as it sounds, you are the idea generator. I describe this trait as thinking like a blogger. Every article you read, every conversation you have, and everything you encounter in your daily life can become a blog post. If you have a clear editorial policy about the kinds of posts you write and the topics you cover, you will begin to see these post opportunities everywhere. See my post from yesterday for an example of this. This doesn’t mean re-posting articles you find and paraphrasing your conversations. It is about being creative and getting ideas for posts throughout the day. There is nothing worse than having to write a blog post and having no ideas as a place to start.

2. Idea Storage Device
You must have an easy, non-disruptive way to record these ideas when they occur to you. There are lots of technology solutions on mobile devices like electronic notepads, Evernote (syncs between mobile, web and desktop) and Dragon Dictation (transcribes voice to text). Physical notebooks are fine too, if you always have one with you. Keeping these ideas in one place is the most important thing to recording them. For that reason, I use the WordPress iphone app and create draft posts for my ideas. There are many ideas that never get written, but all my prospective ideas are in already in the place where I write posts.

3. Well-Connected in Your Company
There is nothing worse than a corporate blogger sitting in the communications department creating blog posts from press releases or marketing materials. That is not blogging. You need to develop contacts across the company so you can call a product manager and ask questions about a particularly interesting product feature. You need to meet with the development lead and talk about customer needs and how your company is providing real world solutions. If you don’t have these connections, or easy access to these people, you need to develop them. Blogging shows the human side of a company by digging deeper into the company’s offerings and telling human stories about them. People relate and connect to people.

4. Strong Writing Abilities
Coming up with good ideas is the first part of successful B2B blogging, but conveying those ideas in a clear and succinct manner is more important. This is key to the execution of your blog as part of your social media plans. While a headline (the idea) can attract readers to your blog, poorly written content will cause them not to return. Not everyone can write in a style appropriate for a blog, but your ability does improve the more you do it. And if you are not able to proof for typos and grammatical errors, have one of your colleagues do it.

5. Basic Understanding of Search Engine Optimization (SEO)
Every blog post needs to be written with an understanding of your company’s primarily keywords and what information your customers are searching for. This doesn’t mean to stuff your posts with so many keywords that it becomes unreadable. It means to use a variety of terms that describe the same thing, like blog, blogger and blogging, throughout the post. Don’t just use company jargon to describe products and situations, but use terms that your customers use. Understand the difference between page title, post title and post URL, which are three different places to mix up keywords. We use a WordPress plugin to create a different page title when needed, along with managing other optimization tasks within WordPress.

6. Be a Community Manager
Blogs help build a community around your organization, but it does not happen without work and nurturing. Managing a blog community requires that you write engaging content to elicit comments and respond to all those comments. This doesn’t just happen on the blog, but across other social media sites where you distribute your company’s content like Twitter, Facebook and LinkedIn. The other side of that community building is to interact with others in the industry on their blogs. Respond to their content where they are posting it. This approach is not about building links back to your blog, but about building relationships back to your blog. Again, you can’t just sit in your office writing compelling content without sharing it with others interested in similar topics. This is why it’s called social media.

What else contributes to your success as a corporate blogger for a B2B organization?

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I have talked about the value of video blogging before on Social Media B2B and while I think it is important, heck I even have a video blog, I don’t think they are better than text-based blogging for B2B marketing and communications. I recently read a blog post about Cisco advocating that video blogging is better than blogging. They provide valid reasons like credibility and authenticity, however, they are wrong…for now.

Here is the head blogger for Cisco discussing their take on video blogging:

Click here to view the embedded video.

He has many good points, but the problem is that video blogging still has many issues that stop it from being the best way to blog:

1. Video Doesn’t Work With Most Mobile Devices – It can’t be denied that smart phones are becoming an increasingly growing platform to consume information from the web. The problem is that most web-based video players don’t work on mobile devices. When I click on the Cisco post above and view it on my iPhone half of the content is gone because I can’t see it on my phone. The majority of B2B users have BlackBerry’s and video is the same way on those devices. Because of this issue video blogs reduce possible exposure and reach to target audiences.

2. Video Search Is a Work In Progress – Most search platforms like Google and Bing are still heavily rooted in text and do a poor job integrating video. While uploading video to multiple sharing sites can be used for search engine optimization, a video-only blog would have difficulty ranking well for a diverse set a keywords, unless the content was so compelling that it could drive an abundance of back links. Transcripts of video can also help solve the search problem, but this in not an ideal or quick solution.

3. Video Takes Longer To Consume – The Internet has shortened attention spans and business-to-business users have more information than ever fighting for their attention. To solve this, most people try to get through information faster by skimming or reading only the first few paragraphs of an article. The issue with video is that it takes longer to consume it then to read text, so for many users, it doesn’t fit into their tight schedules. Sure, you can fast forward web video, but it is still a different experience trying to watch a 5 minute video in 30 seconds than quickly skimming an article.

4. Connection/Quality – In addition to taking longer to consume for users who have slow Internet connections, watching video can be an even slower experience. Also, the quality of most online video is still much lower than many people are used to on their TVs and other video devices. The overall experience of online video still needs improvement. If users have to wait for your video to load, they aren’t going to watch it. It doesn’t matter that the speed of their connection is out of your control.

Am I suggesting that you don’t video blog? No. I am suggesting that a video only blog TODAY is not the best idea for a B2B marketing tactic. I believe that the best opportunity when publishing on the web is to have a mix of all forms of media: text, audio, images and video. Different forms of media bring different types of engagement and bring out different emotions.

Do you use video blogging in your B2B blog?

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“Our customers aren’t on social media sites”

“I don’t want my employees on LinkedIn”

And you can’t even convince your boss to let you try a small pilot project. If you work at an agency or are a consultant, this is the point where you just walk away. There are some clients that you just can’t help and you move on.

But if you are a company employee, then you are operating under a different set of circumstances. You know, in your heart of hearts, that social media can help with lead generation, reduce costs and improve customer relations. It’s one thing to ask for forgiveness rather than permission, but this is a situation when everyone has said no. Forgiveness will not be forthcoming. What do you do?

You need to embark upon a stealth social media campaign using personal accounts on behalf of your company.

Did you just read what you thought you read? Yes. Sometimes the only way to prove something to management is to actually prove it. Since you are doing this against corporate mandate, the stakes are higher. If it doesn’t work, and no one finds out what you are doing, it’s no big deal. But if your plans are discovered before you can prove success, don’t point to this blog post. You are on your own.

Warning: Continue to read this post and follow its advice at your own risk. We are not responsible for red-faced, stapler-throwing bosses if you get caught practicing social media on your own time for the benefit of your company.

So if you are still interested in pursuing this course of action, here are some suggestions:

1. Set up a personal Twitter account
Follow others in your industry. Do not include your company name in your profile. Create some searches for industry terms that you can periodically check for relevant tweets. To keep this even more stealthy, only check Twitter on your smartphone, not on your company computer.

2. Create a blog and write about industry topics
Again, do not include your company name in your profile. As you connect with others, or you share posts with industry contacts (at your own risk), people will assume you are acting on behalf of the company. There is no need to tell them otherwise.

3. Leave comments on other blogs
This does not have to be stealthy, unless you link back to your secret blog. You are free to interact with others in the digital world as an employee of your company. It’s not really social media to leave a comment on a blog, right?

4. Answer questions on LinkedIn
Since your LinkedIn profile is current and up-to-date, you are representing your company when you do this. Pass along positive and helpful information to others on LinkedIn. This one is pretty easy to talk your way out of since it won’t appear like a coordinated plan.

5. Pass leads along to Sales
As you interact online, you will encounter prospects that you will want to get into the Sales funnel. This one is harder to disguise because you will be interacting with the Sales department. You can’t really lie and say you found these leads on the sidewalk out in front of the building, but you have to say something. Again, if it is not too many, you can just brush it off as you were doing some online searches and came across people asking questions. But remember, the point of this whole exercise is to demonstrate the value of social media. Too much subterfuge will make it harder to make your case later.

6. Test drive monitoring tools using free trials
Many monitoring tools have free trials so you can find the one that works best for you based on the results. Here’s a list of tools that you can review. These tools will allow you to show some data when you make your case.

Would you be willing to risk the ire of your upper management to prove the value of social media? Have you already done some of these things in a less stealthy manner?

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Before you can comment, you must find top blogs in your industry. The bloggers are one set of influencers in your industry. Here are nine steps you can take to find the influencers, both online and offline.

1. Google Search
Every search begins with a Google search and this is no exception. This is a good way to get the lay of the land and find the top results. Search for niche industry terms, answers to questions, and even customer complaint topics. Google will return individual posts, articles and sites that are relevant to your searches. Since Google’s search algorithm takes into account traffic, links and relevancy, the top results are the ones that others will see in response their searches. The writers of these top sites are influencers.

2. Google Blog Search
In addition to searching the general web, Google allows you to search just blogs. Follow the same procedure above to limit your search to just blogs. Many of the higher ranked blogs will show up in a general web search, some others will rise to the top of the blog search, that would otherwise get lost in a full web search. Again, search for a variety of industry terms, questions, solutions, and problems. Since many blog post titles are written to answer some of these questions, expect more specific results than were returned above.

3. Other Search Engines
According to comScore, Google provided approximately 65% of search results in the US in October. Without even taking into account the rest of the world, where Google is a bit lower (and might be where you are located), 35% of online search results use other sites to find their results. That is a huge percentage to ignore if you are looking to find results across an industry. And don’t just look at Yahoo and Bing, but consider local sites too. For example, Baidu, China’s leading search engine is responsible for 62% of the country’s search volume.

4. Twitter
If you are reading this blog, there’s not much to say about using Twitter to find influencers. Make sure you use Twitter search to find people tweeting about your industry or niche, find Twitter lists using Listorious, and use tools like Twitter Grader and TweepSearch to find users by location, keywords and bios.

5. LinkedIn
Review your LinkedIn connections for industry leaders. You may already be connected to some, and it is time to build those relationships. Search for known influencers and see if you connections are linked to them. Stay on top of industry groups and look for interaction from thought leaders or references to thought leaders. Connect with people through LinkedIn and take those relationships to other means of communication for nuturing and strengthening.

6. Technorati
One of the original blog directories, Technorati, is still a good way to find blogs in your area. You can search for both posts and blogs, and Technorati shows an authority ranking for each blog from 0 to 100, with 100 being the highest.

Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.

7. Industry Publications
Even though their publications may be struggling as they try to find the right balance between print and online, the publishers, editors and writers of trade publications are the original B2B influencers. While their influence has waned, they are still probably the most well-connected people in your industry. Develop and cultivate relationships with them. They are very accessible, and willing to connect, but make sure you give in return. Sign up for their webinars and email newsletters. Share their content on your social networks. Place real value on their relationship, because you don’t know where they might wind up next. They could become your next customer or competitor.

8. Trade Shows and Conferences
Are trade shows and conferences a holdover from the old school world, or have they been strengthened and re-invigorated by online connections? Networking has always been an important part of these events, but now you can go with an agenda and a list of influencers to meet in-person. Contact several of the people you found online and arrange to meet for coffee or lunch. Read Chris Brogan’s post about preparing for conference for more suggestions who to get more out of the conference besides real life connections with industry influencers.

9. Talk to Company Executives
And finally, don’t overlook your own company executives. Some may be industry influencers themselves, but they also have connections that they have met over the years. Make sure you mine those connections and ask for introductions, whether by email, phone conference or in person. The more ways you can connect with people, the stronger those relationships.

Once you find these influencers, develop relationships with them, whether through blog comments, twitter messages, answering questions on LinkedIn, or meeting for coffee at a trade show. Think of this process as a bit like the sales process where you develop leads and work them for a result, which in this case is the spreading of your message or content. You can manage this informally, or even consider a basic CRM system to keep you on track.

How are you mining you industry and contacts to find your B2B Industry Influencers?

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And if you want some background into how researchers and scientists at a chemical company were convinced to blog, read this interview with Director of Marketing, Rick Short from the Hubspot website.

The first thing Indium does right is provide a prominent link to its series of blogs on the home page. This graphic show all ten blogs in a sidebar. Each blog is listed by name, with an author photo. For the multi-author blogs, the photos rotate among the authors. With this sidebar a reader can choose to view a specific blog, or go to the blog directory. This blog directory is also prominently listed under the Home navigation tab.

The blog directory shows all the blogs, author’s photos, an excerpt from the most recent post, as well as a link to the author’s bio and an RSS subscribe button. Since these are specialty area and industry blogs, it is key to provide subscriptions options to each individual blog. There is also a tech support blog, a B2B marketing blog and a blog for the Chinese language audience.

Each blog has a similar look, which matches the company branding, and has many standard blog features, unique to each blog, like RSS subscription options, social bookmarking and sharing buttons, recent posts, most popular posts, a blog roll, author contact information, and archives listing.

Each blog carries a Creative Commons license, which is certainly contrary to most corporate ideas of copyright, This allows other bloggers to use the information from the Indium blog, so long as they provide attribution. There is also a statement that these are personal opinions, rather than company positions. The statement continues “Content published here is not read or approved by the Indium Corporation and does not necessarily represent the views and opinions of the company. In addition, they are not guaranteed to be correct, complete, or up-to-date.” While this does sound like it was inspired by the legal department, it actually gives the bloggers more freedom to write what they want.

With the most popular post listing, it is easy to find posts with many comments. While the blog authors definitely respond to all comments, and in one case to follow up a sales lead by saying that a regional sales rep would contact the commenter, there are not many recent comments. It would be great to see more readers leave comments. As some of these bloggers have been writing for a couple of years, they need to challenge themselves to generate more reader comments. While I would not advocate controversy, it does work. But asking for comments is another way to get response. Simple questions about readers’ experiences can also help tease some comments out. Even though they are tracking page view and visitor metrics, comments are important part of engagement metrics.

So if you are looking to start corporate blogging, definitely check out what Rick has done at Indium, but realize that this was not launched overnight. Develop your plans and start with one blog, but make it fantastic. And make sure your site readers can find it.

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1. Write about trends in your industry
2. Profile your customers
3. Review a recent trade show or conference
4. List the top ten twitter users in your industry
5. List the top five blogs in your industry
6. Write how-to posts about your product or service
7. Start a contest and ask for submissions
8. Profile your employees
9. Explain industry terms for either the novice or the industry veteran
10. Interview industry leaders using emailed questions and responses.
11. Respond to a current event relevant to your business
12. Discuss the latest industry research in the context of your business
13. Use Trendrr to create graphs of industry information
14. Ask a question on Twitter and blog the answers
15. Interview journalists and analysts that cover your industry
16. Share outrageous product stats and specifications
17. Compile the top ten blog posts on a specific industry topic
18. Post teaser pictures of new products in development
19. Giveaway product samples, service trials or company swag for comments
20. Share a list of ideas for other B2B bloggers to use to help creative content for their blogs

Please leave additional ideas for good business blog content in the comments. And if you have used any of these ideas and have increased the traffic to your site with them, please let us know.

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This list is not meant to be comprehensive, but is to help you get started or improve an existing blog. Each one of these points could be expanded to a full blog post, and probably has by others. There are lots of resources for blogging help, but one of the best is copyblogger.com. You can also leave comments below with your own suggestions on starting and maintaining a quality blog that communicates a business message.

1. Establish a Strategy

A business blog needs to begin with a strategy, which does not happen in isolation. Every company should have a marketing plan, or at least a targeted list of customers and prospects. Your blog needs to be part of that strategy with a specific target audience, whether it is for brand building, increasing sales, or communicating with employees, customers, prospects or vendors. A blog without a strategy will not survive. Do not create a blog just to create content for search engine optimization purposes. It will wither and die, as many have.

2. Define an Editorial Policy

Once you know what you are trying to accomplish through your company blog, you need to determine what kinds of articles you will post. If you have regular press releases (and quarterly statements for public companies) posted in a news section on your web site, and you should, there is no reason to re-post them on your blog, unless you are commenting or adding more information to the release. You need to decide whether to blog about employee activities, client projects, internal processes and other things that reveal the human side of your company. This is generally a good thing, but the information on your blog must be relevant to your target audience.

3. Find a Voice

You blog should have some personality and not sound like it was written by committee. This can be conveyed through the voice of a blog, which is the way you speak to your target audience. There is a tendency to write blog posts in a more informal, breezy style that can be skimmed easily. This definitely is driven by your content and readers. If your blog is about complex technical solutions and you are writing for engineers, snarky copy written with broad strokes is not the way to communicate with them.

4. Create Compelling Content

A blog is not just an exercise in creating content and tossing it over the wall at your readers. The content must be compelling, informative and relevant to your audience. Think about your blog from the point of view of your target and decide if your latest article provides any value. If you are using your blog to find prospective customers, you can blog about industry topics, or conduct interviews with industry leaders. After your readers find your blog, you want them to return. Or better yet, subscribe to your feed (ours is in the upper right), so they don’t miss one word of your compelling content.

5. Use Keywords

One of the jobs a blog can do is help improve the search results. You do this by making sure your post titles and posts contain the keywords that your customers and prospects search. Search engine dynamics and algorithms are constantly changing, so you can think of this as relevance to your readers. If you will be writing for an audience outside of your company and customer lists, your blog and site must be found. Writing about topics relevant to this audience will naturally contain appropriate keywords, but you should make sure your titles are keyword rich. Search for the term “keyword density” to gain a better understanding of this topic. Search marketing is a huge topic and is best digested one concept at a time. SearchEngineLand.com is a good site for search help.

6. Post on a Regular Schedule

Something that many bloggers struggle with is publishing content on a regular schedule. No matter what role you play in your company, whether CEO, PR/marketing person, or copywriter, blogging is not your full-time job. Consistent publishing takes discipline and time. The first can be learned, but the second has to be found. One way to address time is to remain at least one post ahead. If you publish weekly, make sure next week’s post is written before you publish this week’s. This is obviously more difficult if your posts are timely and draw on current industry news, but this is a good reason to have a variety of post types. Hubspot provides a good post about five types of business blog posts.

7. Show Author Pictures

One reason to create a blog is to create a human face within the company. The best way to show a human face is to show a human’s face. If the blog is written by one person, a photo in the header or about section is fine. Multi-author blogs should have author photos with each post. This allows readers to easily scan posts for authors writing about topics they follow.

8. Link from Home Page

As readers of the blog may already know, this is a big pet peeve of mine. Since a blog is a very different kind of content on most corporate web sites, unless your site visitors can find, you cannot achieve your goals. All the strategy in the world goes out the window if no one reads your blog. If you cannot get approval to link from the home page, find a logical place to provide a prominent link. Some common options are from the Company page or the About page, but it still needs to be obvious. How can you engage with your audience if they can’t find your content?

9. Engage with Readers

Since one of the goals of any blog is to engage with your readers, you need to make sure you do that. You write compelling content that brings your audience back for more. They leave comments. They link to your blog from their blog or social networking sites. And you need to continue these conversations in the comments. Every real comment should get a real response. This is something that we try to do on this site. And it really makes a difference to readers to see the post authors responding in the comments. And when you find your content shared by your readers elsewhere, thank them and continue the discussion over there. Being appreciative of comments goes a long way.

10. Spread your Content

And finally, if you can spread and encourage the spreading of your content to your target audience, you will be that much closer to meeting your goals. While I was planning this post earlier this week, I saw this post about about making your website more social and knew that it would fit perfectly as a last point. I began by saying starting a blog is a good way for a company to start understanding social media. Leveraging your blog and expanding it out to other social networks is a great way to take the next step.

As always, we appreciate your interest in this blog and please leave any questions or comments below. Not only do we like them, but it’s a great way to continue what I started in this post.

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