One of the things I love most about Social Media B2B is all of the feedback and comments we get from readers. These comments help us make the blog better everyday. While it is easy and free to subscribe to Social Media B2B via RSS and E-mail (see right sidebar) we are always looking for [...]
Thursday, January 7, 2010
Now that the calendar has rolled over, many people are reviewing their approved budgets, evaluating their project lists and setting their B2B marketing and communications priorities based on last year’s results. Management has handed down its business goals and objectives for the year and it is now the job of marketing to support those objectives. [...]
Thursday, December 24, 2009
An important part of most B2B social media strategies is a corporate blog, consisting of one or more authors from within the company. Whether you currently manage a corporate blog, write for one, or are planning to launch one in 2010, here are six things that are required for you to be a successful blogger [...]
Friday, December 11, 2009
Reminder: Take The 2010 B2B Social Media Marketing Survey! I have talked about the value of video blogging before on Social Media B2B and while I think it is important, heck I even have a video blog, I don’t think they are better than text-based blogging for B2B marketing and communications. I recently read a [...]
Tuesday, December 1, 2009
We have written about uses of social media in B2B where passionate people took risks and leveraged their corporate capital to launch creative and innovative social media plans. But that’s not you. You have tried to convince management of the value of social media to no avail. There aren’t the resources. You just can’t get [...]
Monday, November 23, 2009
Many B2B industries are small with a handful of influencers and thought leaders. It is relatively easy to discover the influencers in these types of niches, but if you are operating in a larger arena, or you want to connect with others in the larger sector from where you operate, here are some ideas for [...]
Monday, September 14, 2009
The next post in our example series is the top notch blogging of the Indium Corporation. This global developer, manufacturer, and supplier of specialty alloys, solders and indium compounds is one of the best examples of business blogging in the B2B space I have seen. And if you want some background into how researchers and [...]
Wednesday, June 24, 2009
We have written about blogs a fair amount on Social Media B2B lately because it seems to be a good way for business to business companies to begin to understand the social web and the building of a community around their business. A new blog is started with lots of ideas and energy, but invariably, [...]
Thursday, June 4, 2009
There has been lots of talk lately that micro-blogging, using sites like Twitter, has taken the place of blogging and blogs are just no longer relevant. Not only is there still a place for blogs, but it is a perfect way for companies to begin to understanding social media and begin to engage with their [...]
Friday, May 29, 2009
The next profile in our series of B2B Social Media examples is Boeing, specifically the Commercial Airplane Business Unit, located in Seattle. The cornerstone of Boeing’s social media presence is a longtime blog, started by Randy Baseler, Vice President, Marketing Commercial Airplanes in January 2005 as a way to expand the conversation of commercial aviation [...]
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Tuesday, January 19, 2010
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