Social Media B2B » blog world expo

B2B Social Media Video: Arik Hanson From B2BVoices.com

Kipp Bodnar — Mon, 26 Oct 2009 17:07:51 +0000

While at Blog World Expo, I had the opportunity to sit down with Arik Hanson who is part of B2BVoices.com a great multi-author blog about B2B marketing. Arik is extremely knowledgeable about the B2B space and how social media is impacting it. In the video below, he and I discuss some of the major issues impacting B2B marketer’s use of social media.

Click here to view the embedded video.

I would also encourage you to check out the interview Arik did with me over at B2B Voices.

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Video: Social Media B2B Panel at Blog World Expo

Jeffrey L. Cohen — Mon, 19 Oct 2009 17:28:47 +0000

Social media in the B2B space is becoming a much talked about topic in marketing, pr and communications circles. There was track on B2B at last week’s Blog World Expo in Las Vegas. Kipp Bodnar moderated a Social Media B2B panel featuring the following social media practitioners:

David Thomas, Social Media Manager at SAS
Kyle Flaherty, Director Of Marketing at BreakingPoint Systems, Inc.
Mica Veihman, Social Media Team Lead at Monsanto Company

Below is the video of the panel. They addressed many components of social media for B2B companies including: lead generation, employee social media policy, social CRM, resources needed, and B2B blogging. Scroll down below the video for some key takeways.

Start by listening to customers online. Integrate any communications plans with other marketing initiatives.
Communicate with your customers where they are. Even if they are not on Facebook, they are using online communication tools
Get everyone on board to establish social media policies
Demonstrating value of blogging helps recruit corporate bloggers
Match engaged employees and their skills with the right tools and social media outlets
Establish goals to measure ROI against those goals
Track all your leads from social media to determine ROI
Find company evangelists to help you build your online company
Always remind your customers about your online presences

And watch to the end of the video for one final piece of advice from each of the panelists.

If you have any additional questions for Kipp, or any of the panelists, please let us know in the comments below.

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Social Media B2B Panel At Blog World Expo!

Kipp Bodnar — Mon, 28 Sep 2009 12:05:52 +0000

Blog World Expo is one of the best social media conferences every year. It is an event that brings the industry’s best and brightest together in Las Vegas to learn from each other. Here is how the conference describes its self:

“The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit”(TM) conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities. In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention”

This year Blog World Expo has added a social media and B2B panel. I will be moderating the panel and will be joined by:

David Thomas, Social Media Manager at SAS
Kyle Flaherty, Director Of Marketing at BreakingPoint Systems, Inc.
Mica Veihman, Social Media Team Lead at Monsanto Company

So what are we going to talk about? We have a lot of information to cover in only an hour. We are going to address many components of social media for B2B companies including: lead generation, employee social media policy, social CRM, resources needed, B2B blogging, as well as other relevant topics.

The panel is in the first time slot of the conference, 10 a.m. on Thursday, October 15th. Please join us and ask questions. We need your help to improve the conversation for everyone!

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