10 B2B Social Media Case Studies and Examples

As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about.

UPS launches a B2B social media marketing campaign
from Social Media Influence
UPS, the global shipping firm, is launching a new “logistics” ad campaign in the coming days to boost its credentials with small businesses by leveraging social media networking power. Catchy ad music aside, this could be one of the best examples to date of social media utilization for B2B.
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How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
from Social Media Examiner
As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube. Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
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Plus a good interview with LaSandra Brill, senior manager of global social media at Cisco.

3 B2B social media case studies and why they work
from Arik Hanson
There’s no shortage of social media case study posts online these days. And, I don’t necessarily think that’s a bad thing. Case studies give us examples to learn from and situations to study. All in all, it’s a great way for most to learn.
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5 B2B Social Media Winners
from TopRank Online Marketing Blog
Take a moment to think about, and count, the number of B2C social media success stories that pop into your head. I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on early and created a cult following of brand cheerleaders via the social web – are hard to miss. But how about the B2B social media winners? I’m guessing these weren’t as easy to name.
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What are some other examples that you seen that have influenced your social media plans?

Will It Blend Social Media Campaign has B2B Power

YouTube Preview Image As part of my day job at marketing agency, Koroberi, I interviewed George Wright, VP of Marketing, and Kels Goodman, Video Producer, of Blendtec. They are the creators of the popular YouTube videos series, Will It Blend?, which has generated over 200 million views. They spoke to me about the inspiration for the series, the goals behind the campaign, the keys to social media, and how it relates to B2B marketing and corporate culture. They even gave a big shout out to Koroberi.