Social Media B2B

B2B Companies Need a Trackable Short URL Service

Today I received a direct mail piece from a B2B company which included a short URL link to a survey. This was one of the first short URLs that I have seen in print, rather than on the web. Short URL services provide re-directs to long, complex web addresses with a substitute, shorter version. The [...]

How To Create A Free Custom B2B URL Shortener

URL Shorteners have become an integral part of sharing ideas on the social web. Previously I had talked about the idea of creating a custom URL shorten that represents a corporation. While that post covered a lot about the use cases for URL shorteners, it had one glaring item that was missing: how to [...]

Creating Corporate URL Shorteners To Drive B2B Content

Content is king, but it can only be driven through great distribution. One of the things that interests me the most is simplifying content publishing for business-to-business companies to help them better tell their story. A big factor in telling a powerful story, is making sure that it represents the whole company. It is important [...]