Social Media B2B

Deloitte Uses Social Media for Recruiting and Retention

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. John Keller, Sr. Manager, Brand, Reputation, and Recruitment Marketing of Deloitte Services shared how one of the world’s leading professional services organizations embraces social media and networking to find and retain the best [...]

DuPont Shares Its B2B Story with Video

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Gary Spangler, E-Marketing Leader, DuPont Electronic & Communication Technologies discussed the video series created in 2007 to highlight the science behind popular DuPont products. The following summary of the presentation is from the event [...]

Pitney Bowes Uses Forums for B2B Customer Service

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Matthew Broder, VP, External Communications, Pitney Bowes shared how the world’s largest provider of products, technology and services within the mailstream and beyond, created a social network of customers that improved service and [...]

HubSpot Customer Generates B2B Leads and Customers Using Inbound Marketing

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Rick Burnes (@rickburnes), Inbound Marketing Manager, HubSpot explained how one small business took advantage of modern, inbound marketing techniques, including search engine optimization, blogging and social media, as well as landing pages, lead [...]

IBM Embraces Video to Connect With Businesses

This post is a recap of a case study presented at the recent B2B Social Communications event held in New York City. Tim Washer (@timwasher), Social Media Productions – IBM Communications, shared examples of how IBM uses video and social media to achieve their B2B communications objectives. Video is an effective medium for creating awareness [...]

American Express Social Media Forum Connects With Small Business Owners

This post is the first recap of the case studies presented at the recent B2B Social Communications event held in New York City. Marcella Shinder (@marcyshinder), Vice President of Brand Strategy & Marketing, American Express OPEN, discussed the launch of OPEN Forum, an online community of small-business owners. American Express’ marketing strategy is to [...]