For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
Thursday, February 25, 2010
Do you spend much time thinking about the difference between paid and earned media? The earned versus paid media debate has long bee an issue in marketing agencies and communications departments. Social media has continued to complicate this issue. For B2B companies I would argue that having a balance of both paid and earned media [...]
Tuesday, February 23, 2010
Over the past year here at Social Media B2B we have talked at length about the marketing implications of B2B social media. However, the bigger picture is that the Internet is changing all aspects of B2B companies from human resources down to channels of distribution. Historically, the issue of B2B product distribution has been a [...]
Tuesday, February 16, 2010
In the first quarter of this year it is likely many B2B companies are about to get started with social media marketing, or at least talking about it. While social media marketing isn’t complex, the amount of tools and ideas can often be daunting. The hardest part is often sorting out all the noise and [...]
Friday, February 12, 2010
Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]
Thursday, February 11, 2010
We all bookmark links so that we can go back and review them when we need to be able to easily recall information in an article or video. One of the first major platforms on the social web was the idea of social bookmarking. Instead of saving bookmarks to a computer, social bookmarking services like [...]
Tuesday, February 9, 2010
A few weeks back, I spoke with Brannan Atkinson, President of Atkinson Public Relations for a podcast for his agency’s blog. He and I talked about about many things that impact the role of social media for B2B companies. Some of the topics we discuss in the podcast include: * How SocialMediaB2B.com got started * The [...]
Tuesday, February 9, 2010
Last week I got a lot of great feedback from my post about B2B online video marketing. In light of this interest, I put together a presentation of the seven video tips to make it easier for everyone to share. Please feel free to download and share with others in your organization who may [...]
Thursday, February 4, 2010
Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the [...]
Wednesday, February 3, 2010
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]
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Thursday, March 11, 2010
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