For every B2B marketer out there, content and social should go together like peanut butter and jelly. One cannot live without the other and it’s key for marketers to learn how to both create and curate great content and build a solid social platform from which it can launch.
Here we have a series of articles that go more into depth on the relationship between content and social media and how to build them up together. From scheduling to sourcing, measuring and leveraging, these should give you a good sense of how to juggle the two so they stay in synch.
From Branding Magazine
B2B content marketing has been a top buzzword for several years, a shiny new object on the marketing horizon, but after countless content conferences, books, and an endless stream of blogs, Slideshares, whitepapers, and videos, some potholes appear in the content fast lane. While there is a lot of spending going on, the number of B2B organizations who feel they are doing an effective job at content marketing is significantly lower to less than a third of all B2B marketers—and more than half aren’t even sure of what success looks like. Read more
For a time, social media and content marketing may have seemed interchangeable, but they are actually quite different. In short, you really can’t have one without the other. In this fourth installment of the Back to Basics series, CMI will outline the basics of developing a content plan for social media, and will also share key elements of CMI’s plan as a working example. Read more
B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. How do you keep up? One good answer is crowdsourcing. Read more
From KissMetrics Blog
Analytics are the key to performance optimization. Real-time feedback on what is working empowers us to improve message quality, creative, channel and offers to quickly improve the outcome. Without accurate performance analytics, we’d be back in the Mad Men era of creating content and launching campaigns into a black hole with no idea if they worked. And yet, that is exactly the scenario in which most organizations find themselves today when it comes to content—no ability to measure whether their content has any impact at all. Read more
From Demand Gen Report
The image of the B2B sales rep flying around the country to make in-person presentations — followed by long lunches with prospects — is fading. While most experts aren’t predicting the total elimination of B2B field sales reps, leading organizations are using tools such as social data mining, predictive technologies, video emails and more to bolster the success of their inside sales teams. Read more
Alright. So there you go! You should now feel better equipped to maintain a balanced social plan that is chock full of content and receiving positive feedback.
Image Credit: HubSpot