Have you ever wished for a crystal ball so you could gaze deeply into the thoughts and needs of your customers? Sometimes B2B social media can feel like playing Go Fish with only half the deck. You’ve only got a dolphin and all they ever want is a shark. Nobody wins… much less your business. Luckily we have some articles here that can help you cut through the miasma of uncertainty and build a successful B2B social plan without employing a psychic.
From Harvard Business Review
Social media marketing is not about completely giving up all control of the brand, but changing methods to maintain influence in the new consumer-controlled social media reality. The social media audit tool helps marketers make sense of the many opportunities these platforms offer by allowing marketers to see their brands from the perspective of the consumer. Read more
From KO Marketing
People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. The separation between key stakeholders and those of us trying to escort them along the buyer journey presents some challenges. Separation may mean not knowing what matters most to a buyer, ending in our failure to deliver. There are ways we can learn about our prospects and buyers to improve opportunities for consideration and conversion. Read more
From Vertical Response
Content marketing, email, and social marketing are each powerful tools for communicating with consumers and building your business. However, doing only one or two of these tactics isn’t going to get the job done. You need to do each well and ensure you’re using them in concert with each other. Read more
From HubSpot – Marketing
A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. By taking the following recommendations, you’ll be able to build inbound marketing campaigns that your leadership will fall over themselves to fund. If you don’t already have much of a budget, then you may have to start small, but this should get you going in the right direction. Read more
It can be tough to plan the new year’s strategy for your brand on social, weeding through all your great ideas and trending concepts or coming up with new ones if you’re feeling a tad depleted — but we’ve got a fine place to start right here. Read more
As you can see, you hold the power to transforming your B2B social presence. With these tools and insights, you should be able to not only get started on a solid social plan for 2016 but also get some of that much needed buy-in from upstairs to support it.
Image Source: Harvard Business Review