Do you spend much time thinking about the difference between paid and earned media? The earned versus paid media debate has long bee an issue in marketing agencies and communications departments. Social media has continued to complicate this issue. For B2B companies I would argue that having a balance of both paid and earned media [...]
Thursday, February 18, 2010
Content may be king but distribution and optimization are queen when it comes to B2B social media. Like it or not, tools and application aid in content distribution and optimization on the social web. I want to stress the importance of optimization. We hear a lot about distributing information online and making something “go viral.” While [...]
Tuesday, February 16, 2010
In the first quarter of this year it is likely many B2B companies are about to get started with social media marketing, or at least talking about it. While social media marketing isn’t complex, the amount of tools and ideas can often be daunting. The hardest part is often sorting out all the noise and [...]
Friday, February 12, 2010
Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]
Thursday, February 4, 2010
Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the [...]
Wednesday, February 3, 2010
SlideShare the online presentation sharing site has made a big play in the past six months to attract B2B users and companies. We have talked about SlideShare several times on Social Media B2B including how to leverage SlideShare for B2B Lead generation. The service has now added another feature in hopes of attracting business users: [...]
Wednesday, February 3, 2010
Today, I have an important question for you. A question so important that it could change the future of your business, or better transform the path of your industry. This post isn’t as much about marketing as it is about opportunity, though both are closely related. What is your platform? This simple question likely holds the [...]
Tuesday, February 2, 2010
When it comes to B2B social media, online video has a special role. While many people online like to consume information quickly in the form of blog posts or tweets, video offers depth. In the way that a B2B product can be complex, so can understanding social media’s implications for B2B companies. This post is [...]
Monday, February 1, 2010
Having silos in an organization is bad, most people who have studied management can agree on that. Silos are one of the biggest problems facing organizational advancement in social media today. Often because people see social media still as “nerdy” or “technical” so they tend to want to leave it to one person or a [...]
Wednesday, January 27, 2010
Before you come through the computer and smack me, yes, I am adding to the endless amount of blog posts all dedicated to Apple’s newly released iPad. With this tablet device Apple is trying to create a new category of portable computing device. How will this device impact your planning as a B2B marketer? Initially [...]
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Thursday, February 25, 2010
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