The B2B Social Media Book Launches

Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives. That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. The manuscript was due in the middle of August and January seemed so far away. Well, it turns out that not only did it get here before we knew it, but the book came out a little sooner than we thought. It turned out to be a soft launch.

In the world of online commerce, once books arrive in the warehouse, they can be shipped. Once the ebook version is available, it is for sale and ready for download. But because the official US publication date is still listed as January 24, 2012, we are still treating this as launch day. Our launch day webinar, How to Master B2B Social Media Marketing, is scheduled for 1pm ET today, thanks to Hubspot. We hope you can join us.

B2B Social Media Lead Generation Live and In Person

We are thankful for all of our readers of for all of your support, readership and comments over the years. We started this site to help educate B2B marketers and communicators about the power of social media. The B2B Social Media Book grew out of that same effort. Now we have to get books into people’s hands to continue to educate them and we know one way to do that is to get in front of people. We already have some initial B2B social media events scheduled, but would like to schedule more. If you are affiliated with a professional organization and would like a program about B2B Social Media and Lead Generation, please let us know. We can also consider corporate events. We would love to meet you in person. Hear about the challenges you face. Answer your questions about specifics in the book.

Early Reactions to The B2B Social Media Book

The early response during this soft launch has been great. Here are some of the reactions.

Here are more reactions to The B2B Social Media Book.

If you want to know what the book is like before you buy it, here is a free download of Chapter 1 of The B2B Social Media Book in pdf form. Many of the online booksellers also have a sample download available on their sites.

Available at the Following Online Locations

Amazon Hardcover
Barnes & Noble Hardcover
Books-A-Million Hardcover
800ceoread Hardcover

Available in the Following eBook Formats

Amazon Kindle
Barnes & Noble Nook
Books-A-Million ePub

Social Media B2B Panel At Blog World Expo!

Blog World Expo is one of the best social media conferences every year. It is an event that brings the industry’s best and brightest together in Las Vegas to learn from each other. Here is how the conference describes its self:

“The 2009 BlogWorld & New Media Expo will take place at the Las Vegas Convention Center, beginning with the exclusive “Social Media Business Summit”(TM) conference on October 15th and continuing with the BlogWorld & New Media Expo and Conference October 16th-17th. This is first and only industry-wide tradeshow, conference, and media event dedicated to promoting the dynamic industry of new media including: Blogging, Podcasting, Social Media, Online Video, Music, TV, Radio, Gaming, Entertainment and Communities. In addition to the only industry-wide new media industry exhibition, BlogWorld & New Media Expo features the largest new media conference in the world including more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business. If you are currently blogging, podcasting, vlogging, producing other forms of new media content, entering the new media industry, or researching ways to leverage new media for your large or small company, then you need to be at the only comprehensive new media convention”

This year Blog World Expo has added a social media and B2B panel. I will be moderating the panel and will be joined by:

David Thomas, Social Media Manager at SAS
Kyle Flaherty, Director Of Marketing at BreakingPoint Systems, Inc.
Mica Veihman, Social Media Team Lead at Monsanto Company

So what are we going to talk about? We have a lot of information to cover in only an hour. We are going to address many components of social media for B2B companies including: lead generation, employee social media policy, social CRM, resources needed, B2B blogging, as well as other relevant topics.

The panel is in the first time slot of the conference, 10 a.m. on Thursday, October 15th. Please join us and ask questions. We need your help to improve the conversation for everyone!