Many months ago, Kipp and I looked forward to January 24, 2012 as a monumental day in our lives. That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. The manuscript was due in the middle of August and January seemed so far away. Well, it turns out that not only did it get here before we knew it, but the book came out a little sooner than we thought. It turned out to be a soft launch.
In the world of online commerce, once books arrive in the warehouse, they can be shipped. Once the ebook version is available, it is for sale and ready for download. But because the official US publication date is still listed as January 24, 2012, we are still treating this as launch day. Our launch day webinar, How to Master B2B Social Media Marketing, is scheduled for 1pm ET today, thanks to Hubspot. We hope you can join us.
B2B Social Media Lead Generation Live and In Person
We are thankful for all of our readers of SocialMediaB2B.com for all of your support, readership and comments over the years. We started this site to help educate B2B marketers and communicators about the power of social media. The B2B Social Media Book grew out of that same effort. Now we have to get books into people’s hands to continue to educate them and we know one way to do that is to get in front of people. We already have some initial B2B social media events scheduled, but would like to schedule more. If you are affiliated with a professional organization and would like a program about B2B Social Media and Lead Generation, please let us know. We can also consider corporate events. We would love to meet you in person. Hear about the challenges you face. Answer your questions about specifics in the book.
Early Reactions to The B2B Social Media Book
The early response during this soft launch has been great. Here are some of the reactions.
— Thomas DiScipio (@TomDiScipio) January 20, 2012
— John Newbury (@johnnewbury_) January 21, 2012
— Kathleen Thompson (@Kathleen_T_H) January 7, 2012
— Eileen Nolan (@eileenpnolan) January 6, 2012
— Domino Theory (@JYoffie) January 9, 2012
— Aaron Pearson (@apearson) January 23, 2012
Here are more reactions to The B2B Social Media Book.
If you want to know what the book is like before you buy it, here is a free download of Chapter 1 of The B2B Social Media Book in pdf form. Many of the online booksellers also have a sample download available on their sites.