Social Media B2B

Discover Your B2B Industry with Social Media Monitoring

Over the past few months in this monitoring series we have been looking at specific situations where B2B companies would benefit from using a social media monitoring solution, rather than relying on just Google alerts, Twitter search and other basic monitoring tools. One of the main reasons B2B companies need to consider using a [...]

Social Media Monitoring and Developing B2B Thought Leadership

There are lots of people who claim to be thought leaders in their B2B industry segments. Some of them even are thought leaders. Whether their outlet has been traditional trade media, a blog or even speaking engagements, it takes work to reach the status of a thought leader. It takes years of actually thinking about [...]

B2B Social Media Monitoring and Crisis Communication

A well thought-out crisis communication plan has always been a necessity for many B2B companies, although larger companies, or especially public companies, are the ones who generally create them. Many PR professionals recommend that all companies should have something in place. These plans are about being prepared with messaging and tactics for expected situations [...]

Use Social Media Monitoring to Improve B2B Advertising Effectiveness

Social media monitoring can help connect offline and online marketing initiatives by providing additional tracking data for B2B advertising. Most B2B advertising has a call to action. This is what you want your prospects to do after viewing the ad: go to a website, call a phone number, fill out a reader reply card (do [...]

Social Media Monitoring and B2B Product Development

Social media has implications for all aspects of B2B companies, but one that many people don’t think much about is product development. The social web is a great source for information about products and services, but you will only be successful in using this information if you can properly gather it, organize it and share [...]

B2B Reputation Management using Social Media Monitoring

As B2B companies develop social media strategies, there is a real need for monitoring the social space using tools that have been designed for the task. This is the beginning of a new series that looks at various uses for social media monitoring in the context of B2B. Each post in the series introduces a [...]