There’s a lot of information out there about B2B social media. With the internet you can find all the nitty gritty details you never knew you wanted to know. But what about the basics? Sometimes it’s the simple stuff that gets skimmed over and without that essential foundation, your fancy new marketing plan might be left hanging out to dry.
Here we have a small collection of articles to get you prepped and ready to not only implement a social marketing plan, but to act on the referrals and conversions that come in as a result of your hard work. From internal approaches to leadership to fine-tuning your SEO, these posts will give you some guidance on building up from the ground floor.
Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. As part of a customer webinar series, IDC recently shared their analyst predictions for 2016 and beyond, highlighting key marketing leadership issues that will impact the organizations that have set a goal to digitally transform themselves over the next one to three years. Read more
What new tactics should brands be leveraging in 2016? Here are five of the top social media efforts that marketing professionals should consider utilizing next year in order to make an impact and better connect with their audiences. Read more
Gone are the days of sites producing truckloads of “thin” content of little value. And gone are the days of optimizing any given page for keywords and hoping it will rank. Instead, search engines are looking for authoritative content that is more topically optimized than keyword-optimized. Read more
Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as a result. But to what degree is that true for B2B organizations? In a survey of more than 600 B2B professionals from across North America – including sales, marketing, operations and executive leadership looking for the answer– Heinz Marketing’s research uncovered some striking findings about the impact of B2B referrals on sales pipeline and revenue growth. Read more
The eCommerce marketplace is competitive. And every SaaS wants to be seen and heard by potential consumers. However, what if I told you that the competition isn’t external, but an internal problem? It’s time for an all-hands-on-deck meeting to correct this issue and here are a few questions your team should discuss to increase conversions today. Read more
Armed with these tools, you should be ready to get that 2016 marketing plan off the ground and on its way to success.
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