Social Media B2B

Public Vs. Private Content In B2B Social Media

Much of today’s B2B online marketing happens by generating leads back to a landing page or another page on a corporate web site. What marketers across B2B industries have found is that search engines and social media can be a major driver of qualified traffic. Direct mail and e-mail are still very important in B2B [...]

Leveraging Delicious And Social Bookmarking For B2B Marketing

We all bookmark links so that we can go back and review them when we need to be able to easily recall information in an article or video. One of the first major platforms on the social web was the idea of social bookmarking. Instead of saving bookmarks to a computer, social bookmarking services like [...]

Empowering Employees For B2B Social Media Success

Having silos in an organization is bad, most people who have studied management can agree on that. Silos are one of the biggest problems facing organizational advancement in social media today. Often because people see social media still as “nerdy” or “technical” so they tend to want to leave it to one person or a [...]

6 Ways To Generate More B2B Blog Comments

Note: This Post Was Inspired By How to Handle Silence, the Worst Kind of Feedback When it comes to social media a major concern for B2B companies is negative feedback and managing risk. While this is an important concern, it amazes me that more B2B companies aren’t concerned about something far worse: apathy. Apathy is the [...]

7 Steps to Building A B2B Social Media Lead Generation Pipeline

Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels. When examining the lack of B2B social media adoption one of the core hurdles I [...]

3 Cases When Location-Based Applications Matter For B2B

We are just getting started in 2010 and aside from gadget announcements from CES, the subject with the biggest amount of buzz on the web has been location-based social networking applications. Much of this buzz was created, when one of the leaders in the space, FourSquare announced that it was opening up its platform to [...]

5 B2B Online Marketing Lessons From Google

The transparency that the Internet provides can be a double-edged sword. Companies have to be mindful not to disclose too much information about product timelines and other important business planning information. The flip side of that means that many organizations are now testing business models and strategy in a public forum for anyone to observe. [...]