Social Media B2B

5 Ways to Create Core Content for B2B Blogs

For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]

B2B Social Media Newsroom Example: Scania

Note: I don’t like using the term “social media newsroom”.  All newsrooms should be social, but because it has become and industry term, I will use it in this post. One of the big complaints I hear when discussing the topic of B2B companies and social media is “All of the examples people use are technology [...]