Facetime Video Conferencing
This is the feature that everyone is talking about on the new iPhone4 and mobile video conferencing, called Facetime, even though it’s just over wifi, is a great feature. Also both parties need the iPhone 4 for this work. Video call your office from a client site and don’t just talk, but show your face. Switch to the back camera and show your product engineer how the client is using your product and the service issues they are experiencing. Share printed documents or photos in real time while you talk about them. And communicating with your office with your face, and not just your voice, is a stronger way to get your message across.

Mobile Video Editing
Another benefit of the iPhone 4 is the continued expansion of mobile video. Not only are the quality and features of video better than the previous generation of iPhone, but it includes a mobile version of iMovie, Apple’s easy to use video editing software. Now those short trade show videos and customer testimonials can be edited and uploaded before you even return to the office.

Better Organization
Rather than a random display of apps (or chronological or alphabetical), the new iPhone 4 allows you to organize apps in folders. These can be organized by topic, or can be customized. You can put your business or productivity apps together and keep your games or other leisure apps in another folder. You can also keep all your social media tools together for easy access.

Multi-tasking
This is one of those updates that is a long time coming in the operating system, but helpful for the marketer on the go. Switch between tasks easily and the apps remember your place, whether it’s viewing documents while writing emails, or checking your CRM system, while updating Twitter and listening to your favorite station on Pandora.

What are the features of the new iPhone 4 that would make you consider getting one?

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Initially this device won’t be a major factor to B2B marketers, because even if it is very successful, it will take 6 to 12 months to have enough devices in use to warrant attention. The device, which won’t even be out for a couple of months, offers users the ability to consum all types of media on the go using a software interface that many people are accustomed to due to their use of iPhones and iPod touches. Starting this summer B2B marketers need to begin looking at their web analytics to determine how many people visiting online sites are using this device, as well as the iPhone.

5 Potential Impacts Of The iPad On B2B Marketing
New device and adoption aside, in the future this device, or one similar, could have several important impacts on digital B2B marketing. Now is the time to think ahead and position for these possible changes in your business.

1. Improve Product Demos – The iPad will likely be most utilized in the business world for demonstrations. If you are a B2B company, especially a software company, this will be a great device to show off products and demonstrate new features. The iPad’s ability to display keynote presentations will also make it easy to shift from up-close demos or product sheets to slide presentations. I could see sales teams using this type of device to go over pricing and calculating business impacts of a product in real-time.

2. Trade Show Info Capture – Speaking of sale people, I would imagine that we will see iPads in the hands of savvy B2B sales people at a variety of industry tradeshows. A device like this removes the need to get people into a booth and have them in front of a computer to get their contact information into a CRM tool. I can see companies developing internal applications for the iPad that can easily add people into remote CRM systems and enter them into giveaway contests at the booth.

3. Less Flash Ads – An issue that some people have about this device is that it does not support Adobe Flash, a software that enables us to view many of the videos and advertisements on the web today. If devices without Flash like the iPad increase in popularity, it could motivate B2B marketers to produce less flash advertising, as it would be invisible to iPad and iPhone users.

4. More Multimedia Content – Regardless of its success, the iPad reinforces a trend that shows the way people consume media is changing. People are becoming more accustomed to a multimedia experience. For example the New York Times on the iPad includes video clips in articles that are viewed on the device. As B2B marketers strive to remain effective story tellers, becoming multimedia focused will be key.

5. Need For Customized Customer Experiences – With this new category of device, Apple has create yet another user experience to go along with the iPhone and traditional personal computers. The ways in which people interact with information on this type of device is different. Subsequently, B2B marketers need to plan digital experiences that are different for each device.

Cool new gadgets don’t replace boring online content. Take time to ensure you are telling a compelling story online now, because as digital information consumption changes, so will your marketing executions.

What do you think about the role of tablet computers in B2B companies?

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