Social Media B2B

Preview of Twitter Advertising Platform for B2B Companies

Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. We signed up for SocialMediaB2B.com because access to Twitter’s advertising platform previously has been limited to those with big budgets. This leaves out many B2B companies. We offer this preview of [...]

5 Ways B2B Companies Can Use New Twitter Ads

Twitter just launched their long-awaited ad program, not to be confused with their @ (“at”) program, and it is called Promoted Tweets. In its initial implementation, the Promoted Tweets will appear only in search results on Twitter.com when users search from that page. Only one Promoted Tweet will appear in the search results at [...]

4 Uses of B2B Marketing with Twitter @Anywhere Ad Program

Today at SXSW Interactive in Austin, Texas, Evan Williams, CEO of Twitter, announced a new ad program for Twitter. These new ads are called @Anywhere. When you find a reference of a Twitter account, you can roll over the link and bring up a Twitter card. It shows if you are following the account or [...]

B2B Social Media Lessons from the Super Bowl

Like many Americans I watched the Super Bowl yesterday. This American football game not only crowns the championship team of the NFL, but it is still the biggest advertising day of the year. According to a recent survey by Nielsen, 51% of those questioned said they were more interested in the commercials than the game. [...]

Yes Offline Still Matters…A Lot

I am a geek. I am an early adopter. I love technology. I love the social web. I hate paper. All of these things being said, I am here to say that offline marketing is still extremely important. Social Media does not do well on its own, and for that matter, no form of marketing [...]