Google “CEOs and YouTube” and almost every result will center around some type of crisis. From Domino’s and KFC to Mattel and Motrin, most companies take a reactive approach to incorporating their CEOs onto their YouTube channels. Accordingly, most receive flak for the unnatural, delayed and – in some cases – unapologetic approaches to each [...]
Thursday, March 11, 2010
For all blogs, content is king. Between status meetings, financial reports, marketing planning and sales team ramp-ups, however, creating regular B2B blog content can be daunting. “5 Types of Posts to Feed Your Business Blog” was a Hubspot blog post that compared five very different types of food to the different types of content that best [...]
Tuesday, February 9, 2010
Last week I got a lot of great feedback from my post about B2B online video marketing. In light of this interest, I put together a presentation of the seven video tips to make it easier for everyone to share. Please feel free to download and share with others in your organization who may [...]
Thursday, February 4, 2010
Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the [...]
Tuesday, February 2, 2010
When it comes to B2B social media, online video has a special role. While many people online like to consume information quickly in the form of blog posts or tweets, video offers depth. In the way that a B2B product can be complex, so can understanding social media’s implications for B2B companies. This post is [...]
Thursday, January 14, 2010
Social media starts with listening or monitoring the social web, but before you can begin, you need to know what you are looking for. We caught up with Amber Naslund, Director of Community at Radian6, and asked her about the basics of social media monitoring for B2B companies. Watch the video as she discusses the [...]
Tuesday, January 12, 2010
Jeff moderated the Social Media B2B panel at the Social Fresh Nashville Conference on January 11, 2010. Panelists included Greg Cangialosi of Blue Sky Factory, Kipp Bodnar of Howard Merrell & Partners and Stephen Bolen of Gamma Ray Media. The discussion included how to get started in social media for B2B organizations how to convince the [...]
Tuesday, December 22, 2009
Having trouble watching the above video? Watch on YouTube. This is the inaugural episode of Social Media B2B TV, where we review the top stories from the past month that are of interest to marketers and communicators using social media for B2B companies. Please let us know if you found this video helpful and would like [...]
Tuesday, December 15, 2009
In the world of business-to-business companies presentations with slides have become a staple for internal and external meetings. Because many of us rely on slides, we often need inspiration and help putting together the perfect deck. Recently I have become a fan of SlideShare.net, a site that allows users to upload and share their slide [...]
Monday, December 14, 2009
I recently wrote a post stating that video blogging wasn’t ready to be the sole solution for a B2B blogging. Another form of video that I believe will see an increase in B2B usage is livestreaming. With livestreaming people or companies can stream video in real-time on the Internet and interact with viewers through a [...]
© Social Media B2B. Powered by Wordpress.
Subscribe in your favorite Reader
Monday, April 5, 2010
8 Comments